YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.
The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the worlds leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.
Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy. The fifth edition of this bestselling book is your easy-to-read, jargon-free guide to the strategic models and thinkers you really need to know about. Updated with new tools and examples, The Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them, and then what action to take. This is the smartest and most readable strategy guide available anywhere.
INTRODUCTION1. The use and abuse of strategy2. A brief history of strategy3. Swings in strategic thinking: seven phases4. Towards a synthesis5. From quick and dirty strategy to nearly perfect strategy
PART ONE: BUSINESS UNIT STRATEGYA do-it-yourself guide1. Overview2. What businesses are you in?3. Where do you make the money?4. How good are your competitive positions?5. What skills and capabilities underpin your success?6. Is this a good industry to be in?7. What do the customers think?8. What about the competitors?9. How do you raise profits quickly?10. How do you build long term value?11. Conclusion12. Addition note on the theory of Business Unit Strategy
PART TWO: CORPORATE STRATEGY1.The joy of Corporate Strategy2. An ecological view of Corporate Strategy3. Five dimensions of Corporate Strategy4. The strange power of the 35 word strategy4. Conclusion
PART THREE: STRATEGIC THINKERSPART FOUR: STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES