Home > Store

Failsafe Strategies: Profit and Grow from Risks That Others Avoid (paperback)

Register your product to gain access to bonus material or receive a coupon.

Failsafe Strategies: Profit and Grow from Risks That Others Avoid (paperback)


  • Your Price: $27.99
  • List Price: $34.99
  • We're temporarily out of stock, but order now and we'll send it to you later.



A revolutionary approach to pursuing your best business opportunities -- without the risk!

  • Specific new techniques for neutralizing risk up-front, so you can take advantage of opportunities your competitors are walking away from.
  • Powerful new tools for sustaining long-term growth and profitability.
  • Based on Dr. Sayan Chatterjee's breakthrough research on the sources and nature of business risk.


  • Copyright 2005
  • Dimensions: 6" x 9"
  • Pages: 312
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-248059-X
  • ISBN-13: 978-0-13-248059-8

Failsafe Strategies


Pursue your best business opportunities–without the risk!

Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identify high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safely pursue huge opportunities that others pass up–and sustain profit growth far into the future.

  • A complete framework for attacking high-risk, high-return opportunities

    Powerful new tools for sustaining long-term growth and profitability

  • Clarifying and mitigating your real risks

    Understanding what is visible to your customer and how that affects your risk

  • JetBlue vs. Southwest: More than one way to skin a cat

    Identifying multiple competitive objectives, and multiple ways to achieve them

  • Tracking and reducing risks in real-time

    Discovering mistakes in assumptions or logic while there's time to fix them

  • Creative ways to leverage existing resources more effectively

    Reducing risk by avoiding unnecessary additional investments–and what to do when you can't

  • Execution: Getting your ducks in a row

    Creating an organization that can deliver on your high-value, low-risk strategies

  • Reducing the hazards of growth and diversification strategies

    Planning to grow or extend your core markets

  • Entering existing markets without the risk

    Finding more effective ways to overcome entry barriers

  • Shaping new markets: products, processes, and platforms

    What it takes to successfully create and dominate a new market

"For those charged with business strategy, this book is a must read. By understanding and applying its principles, managers may be well on their way to minimizing risks and gaining a competitive edge."

Thomas C. Sullivan, Chairman, RPM International, Inc.

"Chatterjee helps you take a fresh look at your company's current business model and gives you a roadmap to implement change to align your everyday operations and long-term strategic planning. This book is a must-read for anyone involved in operations and trying to grow a business."

–Arthur Anton, President/CEO, Swagelok

"Dr. Chatterjee has been highly effective in assisting our company with business strategy. He has given us new perspectives in strategic management that have dramatically improved our thought processes and performance results."

–Rick Juve, CEO Americhem

"For a practitioner, this book offers a unique and invaluable focus on proactive risk assessment during the design of business strategy...a focus that other authors omit."

–Ted Zampetis, CEO, Shiloh Industries, Inc.

"Risk. It's everywhere in today's business world. Chatterjee shows businesses how to cope and prosper in the face of risk. If you don't want to succumb to the downside of risk, this book is a must."

–Professor Richard D'Aveni, Tuck School of Business at Dartmouth College and author of Hypercompetition

"Chatterjee takes a unique perspective to strategy. Instead of waiting for a home-run innovation, companies can boost their profits long-term by clearly understanding what causes everyday strategies to fail. What an idea!"

–Sydney Finkelstein, Professor of Strategy and Leadership, Tuck School at Dartmouth and author of Why Smart Executives Fail

"The world of risk management is often thought of in the context of models, measurement, quantitative analysis, and geeks. Dr. Chatterjee's book takes the subject to a new level by focusing on the critical role of strategic risk. As a professional risk manager, I was intrigued by how he weaves strategy into the fabric of enterprise risk management. Chock full of real-world anecdotes, the reader will find this book both entertaining and informative.

–Kevin M. Blakely, Executive Vice President, Risk Management Group, KeyCorp

"This excellent book provides both tools and processes for expansion of company activities into market areas that may outwardly appear very risky. By developing multiple options, the risks of new moves in the market can be reduced to practical proportions."

–Jack W. Harley, President, JWH Group Inc.

"This book offers very sound, worthwhile advice to management concerning a little-reviewed element–substantiating and evaluating risk. It is well worth the effort and should be well received."

–James A Karman, COO RPM Inc.

"For anyone who is currently constructing a business case for their organization, stop now. Read this book first. It will assist you in terms of articulating your chosen strategic design, the core objectives that you are trying to establish, and the pure capability that will enable you to successfully execute. This is value to the max."

–Professor C.H.J. Gilson, author of Peak Performance: Business Lessons from the World's Top Sports Organizations

"Businesses have long built their strategies on a foundation of profitability first, risk analysis second. Sayan Chatterjee flips the formula and shows how business opportunities are often profitable precisely because of the risk involved. This is a fresh perspective on how to calculate the risks that can derail a strategy–or lead to greater profits. Failsafe Strategies provides business managers with a dynamic, accessible framework not simply for avoiding risk, but for converting it into profitability."

–Ming-Jer Chen, Leslie E. Grayson Professor of Business Administration, The Darden School, University of Virginia, and author of Inside Chinese Business: A Guide for Managers Worldwide

© Copyright Pearson Education. All rights reserved.

Sample Content

Table of Contents

Introduction: Understanding Risk: The Real Key to Competitive Strategy.


 1: How to See Gold Where Others See Risk: Identify More Choices to Get the Gold.
 2: Three Steps to Design a Low Risk Strategy.
 3: Identifying Multiple Capability Configurations.
 4: Designing Strategies with Low Capability Risks.
 5: Lowering Capability Risks with Visible and Invisible Outputs.
 6: Organizations That Can Benefit from the Outcome-to-Objectives Framework.


 7: When and How to Use Differentiation Entry Strategy.
 8: When and How to Use a Low-Price Entry Strategy.
 9: Strategies to Shape Markets: Products, Process and Platform.
10: Develop Multiple Migration Paths.
Appendix: Enron's Incremental Descent into Bankruptcy: A Strategic and Organizational Guide.


Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020