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Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation

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Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation


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Breakthrough “Base of the Pyramid” business techniques help overcome the “survival trap,” and launch a virtuous cycle of prosperity creation.


  •  Real solutions for the problems and mindsets that keep many "BoP" businesses small, inefficient, and unprofitable.

  •  Practical ways to build stakeholder trust, offer better products, improve competitiveness, and lead BoP enterprises more effectively.

  • Authored by Eric Kacou, who leads the Rwanda National Innovation and Competitiveness Program that’s transforming the Rwandan economy.

  • Description

    • Copyright 2011
    • Dimensions: 6" x 9"
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-707926-5
    • ISBN-13: 978-0-13-707926-1

    There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a "survival trap" that keeps them small, inefficient, and unprofitable. Now, Eric Kacou identifies breakthrough business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly, successfully, and profitably.

    Drawing from his immense on-the-ground experience in Africa’s most challenging business environments, Kacou shows how companies can overcome the Survival Trap mindset that breeds dependence, mistrust, and failure. Next, he takes readers inside the Rwandan metamorphosis: the economic miracle that CNN’s Fareed Zakaria calls Africa’s biggest success story. Kacou shows how to address the needs of all core stakeholders. He concludes with integrated recommendations for local entrepreneurs, global businesses, governments, and international organizations: guidance that can truly launch a "virtuous cycle" of prosperity creation.

    For all entrepreneurs, policymakers, NGO professionals, and leaders who want to make BoP businesses work.

    Sample Content

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    Entrepreneurial Solutions for Prosperity in BoP Markets: Identifying the Problem and the Solution

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    Table of Contents

    Foreword     xvii

    Part I: Foundations or Why Mindsets Matter

    Prologue: Transformation in BOP Markets: Learning from Rwanda     1

    Chapter 1: Identifying the Problem–And the Solution     5

    Chapter 2: Rwanda’s Metamorphosis     27

    Chapter 3: Why Mindsets Matter     37

    Part II: Solutions to Escape The Survival Trap

    Chapter 4: A Framework to Escape The Survival Trap     59

    Chapter 5: Foster an Archimedean Mindset     81

    Chapter 6: Build Trust     101

    Chapter 7: Focus on Solutions     119

    Chapter 8: Operate Efficiently and Sustainably     139

    Chapter 9: Enable Prosperity Ecosystems     157

    Chapter 10: Seek Intelligent Capital     179

    Chapter 11: Bridge the Leadership Gap     199

    Part III: Integration

    Chapter 12: Insights on Mindset Change from Public Health     221

    Chapter 13: Societal Innovations Through Mindset Change     239

    Chapter 14: Rwanda's Homegrown Solutions     255

    Epilogue: A Call to Action: Embrace Entrepreneurial Solutions for Prosperity     271

    Bibliography     285

    Index    293


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