Disrupt: Think the Unthinkable to Spark Transformation in Your Business, 2nd Edition

About

Features

A complete five-step program for identifying and executing on disruptive business opportunities – now updated and even more effective! 

• Combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline
• Walks through defining disruptive opportunities, brainstorming disruptive ideas, crafting them into coherent solutions, getting buy-in, and more
• By frog design's Luke Williams, one of the world's most experienced designers of disruptive products and services

Description

&>Master a complete five-step program for identifying and executing on disruptive business opportunities!  Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.

Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.

You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.

Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.

Sample Content

Sample Pages

Download the sample pages (includes the Introduction and Index)

Table of Contents

• Introduction  
• PART I: THE HYPOTHESES, THE OPPORTUNITY, AND THE IDEAS
• Chapter 1     Crafting a Disruptive Hypothesis
• Chapter 2     Discovering a Disruptive Opportunity
• Chapter 3   Generating a Disruptive Idea
• PART II: THE SOLUTION AND THE PITCH
• Chapter 4   Shaping a Disruptive Solution
• Chapter 5   Making a Disruptive Pitch
• Quick Reference Guide   
• PART III: THE DISRUPTIVE LEADER
• Chapter 6   The Disruptive Leader’s Motivation
• Chapter 7     The Disruptive Leader’s Mindset
• Epilogue  
• Endnotes    
• Acknowledgments    
• About the Author    
• Beyond the Book    
• Index    
  
  

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