The Digital Transformation Canvas

About

Features

How to build a digital transformation roadmap for your organisation

If you don't know where to start with digital transformation, this practical and comprehensive book is what you need. Suitable for anyone leading a digital transformation initiative, whatever your sector or organisation, you’ll be able to build a digital roadmap for your organisation. You’ll also find out how to work with teams to drive a bottom-up strategy and agree on key strategic initiatives with senior management for a top-down approach.

You'll be guided through the 7 action fields of digital transformation, with engaging case studies and over 80 illustrations, pls multiple checklists and templates for you to create a practical plan.

Visit www.the-digital-transformation-canvas.com for extra content and templates.

"It's a must-have in your professional library, and it will be your go-to reference as you navigate the ever-evolving landscape of digital business."
Ljubica Radoicic, Director of Marketing and Customer Success APAC at Autodesk

"Marc K Peter provides highly practical templates and checklists for organisations to develop their digital business strategy."
Uttam Tripathi, Head of Global Developer Programs at Google

Description

A practical step-by-step guide to building your digital transformation master plan

The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.

Key features include:

• multiple checklists and templates you can use in your organisation
• short case studies in each chapter to help you further engage with the subject and understand the objectives
• over 80 illustrations to support your understanding of how to apply content into practice

The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.

Sample Content

Table of Contents

1. Why you need this book
2. Why you need a digital transformation plan
3. What to consider for your digital transformation strategy
4. The seven action fields of digital transformation
   • a. Field 1: Customer centricity
   • b.Field 2: New technologies
   • c. Field 3: Data and the cloud
   • d. Field 4: New strategies and business models
   • e. Field 5: Process management
   • f. Field 6: Digital leadership and culture
   • g. Field 7: Digital marketing
5. Digital transformation step by step
6. How to avoid blockers and succeed
7. Appendix: Download links digital transformation toolkit

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