The Devil's Advocate PDF ebook: The 100 Commandments You Must Break in Business
- By Caspian Woods
- Published Feb 14, 2013 by FT Press.
eBook (Adobe DRM)
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Description
- Copyright 2013
- Edition: 1st
- eBook (Adobe DRM)
- ISBN-10: 0-273-78165-0
- ISBN-13: 978-0-273-78165-3
Welcome to the future of business thinking. It dares to confront everything you thought was true. It’ll challenge the so-called rules, dispute the perceived wisdom and turn that traditional, tired business advice completely on its head.
Meet The Devil’s Advocate.
And whether you’re new to business, an experienced senior executive or a budding entrepreneur, this fast and focused, clever little book, packed with empowering business advice and sharp insights, will help you carve a smart-thinking strategy for business success.
Sample Content
Table of Contents
Leadership
1 The only thing you need to be a great leader
2 Ask for favours
3 Sleep in your car
4 Leave stuff half-finished
5 This software can kill you
6 Forgive, (but don’t forget)
7 Ignore urgent tasks
8 Be ill informed
9 Use guilt to motivate
Say less
10 11 Wait for the tide to go out
12 Ask the bride to dance
13 Take fewer risks
Strategy
14 Don’t diversify
15 Stop obsessing about quality
16 Embrace awkward suppliers
17 Fight like Nelson
18 Your next competitor makes toilet paper
19 Burn your business plan
20 Set unrealistic goals
21 Don’t dance where elephants play
22 More IT is not the answer
23 There’s no prize for predicting the Flood
24 Embrace chaos
25 Sell invisibles
26 Use a lawyer like a condom
27 Exploit the poor
28 Don’t make it in China
Innovation
29 Reward failure
30 Sacrifice the sacred cow
31 You are in the wrong business
32 Sleep with your customers
33 Judge the book by its cover
34 Use research like a drunk uses a lamp-post*
35 Come last
36 Creativity needs a sergeant major
37 Get lost
38 Fire, ready, aim
39 Seek out your worst customers
40 Don’t start from where you are
41 Rip-up your confidentiality agreements
42 Allow for the law of unintended consequences
43 Remember you are French
44 Anticipate complaints
45 Get stotious
46 Ban the brainstorm
47 Steal with pride
Sales and marketing
48 Stop making sense
49 Don’t give your customers choice
50 Learn from the Wizard of Oz
51 Don’t ‘do’ social media
52 Recommend your competitors
53 If you’re pitching to win – you’ve already lost
54 Be brief, be brilliant, be gone
55 Don’t hire a hot-shot agency
56 Put the small print in BIG LETTERS
57 Dull is the new sexy
58 Make your literature illegible
59 Nurture your nutters
60 Create a crisis
61 Shut up
62 Get your face slapped
63 It’s only worth advertising on your forehead
64 Fake sincerity
Staff.
65 Pay your staff to quit