- Copyright 2004
- Edition: 1st
- ISBN-10: 0-13-142501-3
- ISBN-13: 978-0-13-142501-9
Decide & Conquer brings together all the practical skills you need to make the best possible decisions every day. This quick, concise book identifies every key obstacle to quality decision-making... and shows exactly how to overcome them. Discover how your personality impacts your decision-making... why instincts and experience can lead you astray... how to simplify complicated decisions without oversimplifying them... and much more. You'll use these techniques in your relationships, your finances, your career ... every day, everywhere.
Online Sample Chapter
Making Winning Decisions: Why It's Hard to Be Rational
Table of Contents
I. Introduction. 1. Decision Making Shapes Your Life. 2. The Search for Rationality. 3. Why It's Hard to Be Rational.
II. How Do You Make Decisions? 4. What's Your Decision Style? 5. Are You a Risk Taker? 6. Who Controls Your Destiny? 7. Do You Procrastinate? 8. Are You Impulsive? 9. Can You Control Your Emotions? 10. Are You Overconfident? 11. Understanding Your Personality Profile.
III. Common Biases and Errors That Most of Us Make (and How to Overcome Them). 12. How Can You Be So Darn Sure About That? Coping with Overconfidence. 13. Never Do Today That Which You Can Do Tomorrow: The Inertia Bias. 14. I Want It, and I Want it NOW! The Immediate Gratification Bias. 15. Where You End Up Depends on Where You Start: The Anchoring Effect. 16. I'll See It When I Believe It: The Selective Perception Bias. 17. I Hear What I Want to Hear: The Confirmation Bias. 18. Is the Glass Half-Empty or Half-Full? The Framing Bias. 19. What Have You Done for Me Lately? The Availability Bias. 20. Looks Can Be Deceiving: The Representation Bias. 21. Seeing Patterns That Aren't There: Coping with Randomness. 22. Gone Is Not Always Forgotten: Understanding Sunk Costs. 23. Keep It Simple: The Limited Search Error. 24. Losing Your Head in the Heat of Battle: The Emotional Involvement Error. 25. Who You Gonna Blame? The Self-Serving Bias. 26. I Knew It All The Time: The Hindsight Bias.
IV. Advice Your Mother Never Gave You. 27. Clear Goals and Preferences Make Choosing a Lot Easier. 28. Choosing Not to Decide Is Still a Decision. 29. Decisions Are Not Made in Isolation. 30. All Decisions Aren't Important. 31. More Information Isn't Necessarily Better. 32. Don't Rehash Past Decisions. 33. Successful People Take Risks. 34. It's OK to Make Mistakes, or No One Has an Undefeated Season. 35. Experience Can Improve Decisions, but… 36. Where You're from Influences How You Decide.
An Epilogue. 37. Summary or Why Ignorance Isn't Bliss. End Notes.