Home > Store

Data Warehousing and E-Commerce

Register your product to gain access to bonus material or receive a coupon.

Data Warehousing and E-Commerce


  • Sorry, this book is no longer in print.
Not for Sale


  • Copyright 2001
  • Dimensions: K
  • Pages: 304
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-091154-2
  • ISBN-13: 978-0-13-091154-4

Maximize e-commerce profitability with the power of data warehousing.

  • Apply data warehousing technologies to strengthen your e-business value chain
  • Mobilize your existing data, meta-data, and knowledge assets
  • Includes extensive real-world scenarios and examples

This book offers a start-to-finish blueprint for leveraging the power of data warehousing in e-business. Leading consultant William Lewis demonstrates exactly how to use data warehousing to support your transformation into a multichannel digital enterprise that delivers greater value and builds stronger customer relationships. Lewis demonstrates how to define e-business IT architectures that maximize existing databases and data warehouse resources; how to provide state-of-the-art e-business analytics via "data webhouses," and much more. Coverage includes:

  • The role of metadata repositories, JDBC, SQLJ, XML, and other e-Business technologies
  • Using data warehousing to enhance supply chains, value chains, and delivery channels
  • Representative solutions from Microsoft, Broadbase, E.piphany, and other leading players
  • Techniques for making the most of business information portals
  • Cost-effective e-business data warehouse storage solutions

Each chapter concludes with a running case study from a hypothetical brick-and-mortar company using data warehousing to support its transformation into a multi-channel digital enterprise.

Whether you're an e-business executive, IT professional, database specialist, analyst, architect, strategist, or marketer, Data Warehousing and E-Commerce will help you maximize the business value of every byte of data you own.


Related Article

The Transition from

Sample Content

Downloadable Sample Chapter

Click here for a sample chapter for this book: 0130911542.pdf

Table of Contents



1. A Crash (or Collision) Course: A History of Data Warehousing.

The Current State of Data Warehousing and E-Commerce. It's the Data, Stupid! The Means to Many Ends. Business Trends and the Use of Data. Technological Underpinnings. Data Warehousing and E-Commerce at Tiosa Corporation.

2. The New Economy: What Is It, Anyway?

Channels. The Value Chain. Channels and the Value Chain. Integration. Tiosa CorporationÕs Value Chain and Channels.

3. Enterprise IT Architecture for the Digital Economy.

Why Do IT Architecture? Who's Doing IT Architecture? What is an IT Architecture, Anyway? Components of an IT Architecture. Developing and Using a Data Architecture for E-Commerce. Tiosa Group Initiates Data Architecture Management.

4. Output: Turning Data into Information.

Successively Broader Scopes of Data. Interactive and Exploratory Data Analysis. Meta-data for E-Commerce and Beyond. The Business Intelligence Dissemination Lifecycle. E-Business Intelligence at Tiosa Group.

5. Keeping the Data Around: Representation and Storage.

Data Representation: Logical Data Storage. Structured and Unstructured Data. Physical Data Storage. Data-Hardware Interfaces for E-Commerce. Data Storage for E-Commerce at Tiosa Group.

6. Input-Moving the Data Around.

E-Commerce Data Integration. Data-Integration Infrastructure. XML, XML, and More XML. Transforming Data. Successively Broader Scopes of Data Integration. Enhancing the Data: Customer Matching and Householding. Assimilating External Data. Knowledge Management: The Input is the Issue. E-Commerce Data Movement at Tiosa Group.

7. Data as a Product.

E-Commerce and the Data Value Chain. A History of Data as a Product. E-Commerce Impact on Data Resources. Data Ownership. Data Specifications and Quality Data. Profiling of Production Data Resources. Refinement of Production Data Resources. The Data Product at Tiosa Group.

8. Managing the Data Side of E-Commerce Projects.

Project Management, in General-And Briefly. Tasks and Deliverables in an E-Commerce Project. Skills and Staffing: The E-Commerce Data Dream Team. Planning and Scheduling. The “Next” Project: E-Business Intelligence. Tiosa and the E-Commerce Data Dream Team.

9. Case Studies: E-Business Data Management and Data Warehousing.

Electronic Banking: EbizPioneer. Retail B2C: EbizDelivery. Financial B2C: EbizMoney. Financial B2B: EbizGlobal. Manufacturing B2B: EbizToolz. Outsourced E-Business Intelligence: EbizBI.

10. Data Warehousing Versus E-Commerce?

E-Commerce Software Standards. Data Versus Objects? Resolution and Accommodation? Tiosa Group: One Last Visit.

11. A Data E-Technologies Product Catalog.

Web Analytics. Business Intelligence. Online Analytical Processing (OLAP). Turnkey Data Marts. Data Mining. Enterprise Information Portals. Specialized Database Products: Main-memory, XML, and Federated DBMS. Virtual Data Warehousing. Data Enrichment. Customer Data Vendors. Product Data Vendors. Payment Processing and Tax Data Vendors. Extract, Transform, and Load (ETL). Knowledge Management. Application Servers. B2C E-Commerce Servers. B2B E-Commerce Servers. Middleware and Enterprise Application Integration. Relational DBMS. Java and Object-Oriented Development. XML Development. Meta-data Management. Database Administration Tools.

Appendix: How to Read a Data Model Diagram.

Bibliography and Recommended Reading.




What does data warehousing have to do with e-commerce? Is this one book, or really two? Data warehousing is a means to an end; e-commerce is much more an end in itself. But with the ever-increasing importance of data in the digital economy, businesses more than ever need to do their very best in managing every last penny of value out of their digital resources—their data. Effective decision support requires effective data management. Data warehousing is an admittedly loosely defined set of techniques and technologies designed to manage data for effective decision support. These same technologies are quite adaptable to managing data assets for e-business.

Data has "come out of the closet." Prior to the widespread implementation of e-commerce, data management was "just" an internal challenge for businesses. Now the rush to the Internet is on, and businesses, in order to stake out a position in the digital marketplace, must expose the state of their data to customers, partners, and even competitors. Ready or not, this requires data integration, or at the very least, an appearance of data integration. Data warehousing technologies are fundamental enablers of data integration.

In some ways, this book is an information portal. Much of its content is available from other sources, but "content aggregation" is often a worthwhile task. Much content has been aggregated here with the hope that some value has been added along the chain from supplier to consumer. There are original thoughts here too, some of which have been simmering during a multi-decade journey through the sometimes fascinating landscape of commercial information technology. Then there are also opinions strewn about here and there ... watch out and step carefully.

Tiosa Corporation Enters the Digital Economy

Tiosa Corporation is a fictional company that we will use as an ongoing example and case study throughout this book. Tiosa is a mid-size firm that provides financial services to the energy and utility industry. It is currently poised at the brink of the digital marketplace on several fronts at once. As various facets of data warehousing and e-commerce are covered in the text, we will visit the offices of Tiosa Corp. to observe how this company confronts these issues as a result of embarking on a "digital strategy."

And away we go...


Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020