Home > Store

Create Marketplace Disruption: How to Stay Ahead of the Competition, (paperback)

Register your product to gain access to bonus material or receive a coupon.

Create Marketplace Disruption: How to Stay Ahead of the Competition, (paperback)

Book

  • Your Price: $23.99
  • List Price: $29.99
  • Usually ships in 24 hours.

About

Features

Master the #1 secret of long-term dominance: Don't just respond to market disruptions...create them!  

  • Get out of the swamps and back into the rapids (and stay there)!
  • How to reinvent your formula for success... over and over again!
  • Systematically attack your competitors' lock-ins and make their success formulas obsolete.
  • Why even "good to great" companies with brilliant managers are failing and how you can avoid their fate.

Description

  • Copyright 2009
  • Dimensions: 6-1/4" x 9-1/4"
  • Pages: 256
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-706487-X
  • ISBN-13: 978-0-13-706487-8

Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle

Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.”
–Steve Burke, President, Comcast Cable Communications, Philadelphia, PA

"Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.”
–Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL

Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.

This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success.

Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results.

How we got into this messand how to get out of it

The myth of perpetuity and the dark side of success

Reinventing success: no more Defend and Extend
Creating your new Success Formulas and keeping them competitively advantaged

Why “thinking outside the box” doesn’t work
First, get outside the box. Then, think!

Maintaining ”The Phoenix Principle” for long-term success
Practicing Disruption until it comes naturally

Sample Content

Table of Contents

Fo>

    About the Author xviii

    Preface xix

Part I Understanding How We Got Into This Mess 1

    Introduction Overcoming Schumpeter 3

        Who Is Schumpeter, and What Did He Say? 3

        What Is Business Success, and What Creates It? 5

        The Sad Tale of AM 6

        AM Is Not Alone 10

    Chapter 1 The Myth of Perpetuity and Lifecycle Realities 17

        The “S” Curve Theory of Business Lifecycle 17

        The Myth of Perpetuity 19

        We Keep Repeating the Same Cycle 32

    Chapter 2 The Value and Power of Success Formulas 35

        Companies Rise in the Rapids on the Strength of Their Success Formulas 35

        Strategies and Tactics Come from Identity 39

        Winners Create Success Formulas in the Rapids 40

        Vertical Success Formula Alignment Leads to Great Results 42

        Success Formulas Are Very Good Things—and Define Success 45

    Chapter 3 The Power of Lock-in 47

        Businesses Use Lock-in to Implement Their Success Formulas 47

        Success Formulas Are Locked-in Behaviorally and Structurally 51

        Understanding the Status Quo Police 63

        The Really BIG Environmental Shift 68

    Chapter 4 The Dark Side of Success—Defend & Extend Management 71

        The Focus on Defend & Extend Management 74

        The Road to D&E Management Acceptance 77

        The Outcome of D&E Management 83

        The Lock-in Cycle 86

        The New Definition of Business Success 93

        Information Transparency Affects Everyone 95

Part II Reinventing Success 97

    Introduction The Phoenix Principle for Managing in an Uncertain World 99

        There Is a Better Approach to Management 99

        Success Today Is About Keeping a Success Formula Evergreen—Rather Than Defending & Extending It 101

        Four Steps to Achieving Sustained Success in a Dynamic World 104

        Organizations of Any Age or Size Can Utilize The Phoenix Principle to Achieve Breakthrough Performance 106

    Chapter 5 Don’t Defend and Extend 111

        Recognize the Problem 111

        Plan for the Future Rather Than the Past 114

        It’s Not Hard to Stop Defending & Extending if You Change Your Planning Approach 129

    Chapter 6 Attack Competitors’ Lock-in 131

        It’s Easier to See Problems in Others’ Success Formulas Than in Your Own 131

        Seek Out Alternative Competitive Tactics Rather Than Compete Head-to-Head 134

        Look at How Competitors Define Their Business 138

        Identify Your Competitor’s Advantage and Do Something Else 140

        When Competitors Lock-in to Differentiating Features, Use Standards 143

        Stall Competitors Whenever Possible 147

    Chapter 7 Disruptions Are Key to Becoming a Phoenix Principle Organization 151

        Disruptions Enable Long-Term Superior Performance 151

        It’s Not Possible to Change a Success Formula Directly 153

        Disruptions Are Not Well Understood nor Taught 153

        Good Leaders Are Good Disruptors 157

        Avoiding Disruptions Creates Long-term Problems 166

        Disruptions Produce Anxiety But Are Necessary 168

    Chapter 8 Develop New Success Formulas via White Space 171

        Develop New Success Formulas via White Space 171

        White Space Is Where Success Formulas Evolve or Are Created Anew 171

        There Are Requirements for Effective White Space 176

        White Space Management Must Be Accountable for Results 185

        White Space Is Not the Wellspring 186

        Old Success Formulas Must Migrate Toward White Space 189

        Endnotes 192

    Chapter 9 Maintain the Phoenix Principle for Long-Term Success 193

        Practice Makes Perfect 193

        Phoenix Principle Companies Are Often Hard to Define Traditionally 194

        Phoenix Principle Companies Are Willing to Fail 196

        Disruptions Only Appear Painful 197

        Strategists Must Change Their Roles to Promote The Phoenix Principle 199

        Phoenix Principle Companies Help Customers Find and Use White Space 202

        The Phoenix Principle Isn’t Hard to Practice—It’s Just Different 205

        Now Is the Time to Implement The Phoenix Principle 206

    Epilogue Phoenix Principle People 209

        You Are the Top of the Pyramid 211

        Do You Disrupt Your Lock-in and Use Personal White Space 214

        Applying Personal Disruptions and White Space to Work 219

        Organizations Can Help Develop Phoenix Principle People 221

        The Phoenix Principle Is Available to All of Us 222

    Index 223

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020