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Create Marketplace Disruption: How to Stay Ahead of the Competition, (paperback)
- By Adam Hartung
- Published Jul 28, 2008 by FT Press.
Book
- This product currently is not for sale.
About
Features
Master the #1 secret of long-term dominance: Don't just respond to market disruptions...create them!
- Get out of the swamps and back into the rapids (and stay there)!
- How to reinvent your formula for success... over and over again!
- Systematically attack your competitors' lock-ins and make their success formulas obsolete.
- Why even "good to great" companies with brilliant managers are failing and how you can avoid their fate.
Description
- Copyright 2009
- Dimensions: 6-1/4" x 9-1/4"
- Pages: 256
- Edition: 1st
- Book
- ISBN-10: 0-13-706487-X
- ISBN-13: 978-0-13-706487-8
Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle
“Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.”
–Steve Burke, President, Comcast Cable Communications, Philadelphia, PA
"Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.”
–Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL
Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.
This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success.
Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results.
How we got into this mess—and how to get out of it
The myth of perpetuity and the dark side of success
Reinventing success: no more Defend and Extend
Creating your new Success Formulas and keeping them competitively advantaged
Why “thinking outside the box” doesn’t work
First, get outside the box. Then, think!
Maintaining ”The Phoenix Principle” for long-term success
Practicing Disruption until it comes naturally
Sample Content
Table of Contents
Fo>
About the Author xviii
Preface xix
Part I Understanding How We Got Into This Mess 1
Introduction Overcoming Schumpeter 3
Who Is Schumpeter, and What Did He Say? 3
What Is Business Success, and What Creates It? 5
The Sad Tale of AM 6
AM Is Not Alone 10
Chapter 1 The Myth of Perpetuity and Lifecycle Realities 17
The “S” Curve Theory of Business Lifecycle 17
The Myth of Perpetuity 19
We Keep Repeating the Same Cycle 32
Chapter 2 The Value and Power of Success Formulas 35
Companies Rise in the Rapids on the Strength of Their Success Formulas 35
Strategies and Tactics Come from Identity 39
Winners Create Success Formulas in the Rapids 40
Vertical Success Formula Alignment Leads to Great Results 42
Success Formulas Are Very Good Things—and Define Success 45
Chapter 3 The Power of Lock-in 47
Businesses Use Lock-in to Implement Their Success Formulas 47
Success Formulas Are Locked-in Behaviorally and Structurally 51
Understanding the Status Quo Police 63
The Really BIG Environmental Shift 68
Chapter 4 The Dark Side of Success—Defend & Extend Management 71
The Focus on Defend & Extend Management 74
The Road to D&E Management Acceptance 77
The Outcome of D&E Management 83
The Lock-in Cycle 86
The New Definition of Business Success 93
Information Transparency Affects Everyone 95
Part II Reinventing Success 97
Introduction The Phoenix Principle for Managing in an Uncertain World 99
There Is a Better Approach to Management 99
Success Today Is About Keeping a Success Formula Evergreen—Rather Than Defending & Extending It 101
Four Steps to Achieving Sustained Success in a Dynamic World 104
Organizations of Any Age or Size Can Utilize The Phoenix Principle to Achieve Breakthrough Performance 106
Chapter 5 Don’t Defend and Extend 111
Recognize the Problem 111
Plan for the Future Rather Than the Past 114
It’s Not Hard to Stop Defending & Extending if You Change Your Planning Approach 129
Chapter 6 Attack Competitors’ Lock-in 131
It’s Easier to See Problems in Others’ Success Formulas Than in Your Own 131
Seek Out Alternative Competitive Tactics Rather Than Compete Head-to-Head 134
Look at How Competitors Define Their Business 138
Identify Your Competitor’s Advantage and Do Something Else 140
When Competitors Lock-in to Differentiating Features, Use Standards 143
Stall Competitors Whenever Possible 147
Chapter 7 Disruptions Are Key to Becoming a Phoenix Principle Organization 151
Disruptions Enable Long-Term Superior Performance 151
It’s Not Possible to Change a Success Formula Directly 153
Disruptions Are Not Well Understood nor Taught 153
Good Leaders Are Good Disruptors 157
Avoiding Disruptions Creates Long-term Problems 166
Disruptions Produce Anxiety But Are Necessary 168
Chapter 8 Develop New Success Formulas via White Space 171
Develop New Success Formulas via White Space 171
White Space Is Where Success Formulas Evolve or Are Created Anew 171
There Are Requirements for Effective White Space 176
White Space Management Must Be Accountable for Results 185
White Space Is Not the Wellspring 186
Old Success Formulas Must Migrate Toward White Space 189
Endnotes 192
Chapter 9 Maintain the Phoenix Principle for Long-Term Success 193
Practice Makes Perfect 193
Phoenix Principle Companies Are Often Hard to Define Traditionally 194
Phoenix Principle Companies Are Willing to Fail 196
Disruptions Only Appear Painful 197
Strategists Must Change Their Roles to Promote The Phoenix Principle 199
Phoenix Principle Companies Help Customers Find and Use White Space 202
The Phoenix Principle Isn’t Hard to Practice—It’s Just Different 205
Now Is the Time to Implement The Phoenix Principle 206
Epilogue Phoenix Principle People 209
You Are the Top of the Pyramid 211
Do You Disrupt Your Lock-in and Use Personal White Space 214
Applying Personal Disruptions and White Space to Work 219
Organizations Can Help Develop Phoenix Principle People 221
The Phoenix Principle Is Available to All of Us 222
Index 223