This book introduces concepts and capabilities new to Commerce Server 2000 and gives readers all the tools needed to implement Commerce Server solutions on their own systems. The book guides readers from installation through creation of a store by exploring various customization scenarios.
The author's approach focuses on the hands-on details of how Commerce Server can be employed out-of-the-box, and explores reasons and methods for customization. The book will include case studies to illustrate key issues and problems, with solution sections explaining different alternatives.
(NOTE: Each chapter, except Chapter 1, concludes with a Summary.)
I. COMMERCE SERVER FUNDAMENTALS.1. Overview.
Business and the WWW. The Case for Electronic Commerce. The Virtual Marketplace. Components of an E-Commerce Store. What Does Commerce Server 2000 Provide? Summary of Key Commerce Server Features.2. Planning and Installation.
Business Requirements. Technical Requirements. Installing Commerce Server. Maximizing Performance.3. Creating the Store Foundation.
Creating IIS Web Sites. Unpack with Site Packager.4. From the Business Desk.
What is the Business Desk? Installing Business Desk. What Can You Do With Business Desk? Using the Business Desk. Creating an Ad-hoc Catalog.5. Understanding the Site Architecture.
Initializing the Site Application. Starting with the Home Page. Standard Include Files. Browsing Catalogs. Navigating Product Categories. Caching Is Good. Viewing Product Details. The Shopping Basket. Specify Shipping and Billing Addresses. Choosing a Shipping Method. The Order Summary. Pay for Your Purchase. Order Confirmation.
II. ADVANCED TOPICS.6. Catalog Management.
Basics of a Commerce Server Catalog. Creating Catalogs. Importing and Exporting Catalogs. About Product Variants. COM Objects for the Catalog System. Showing Related Products. Searching the Catalogs.7. User Management.
Fundamentals. Profile Schemas. Generating a Ticket. Cookies-less Browsing. User Registration. A Little Personalization. Managing Users from the Biz Desk. Summary of the Profile System. The Authentication Filter.8. Personalization and Targeting.
Methods of Profiling. Methods of Targeting. Catalog Sets. Campaigns. Applying a Site Wide Discount. Targeting Discounts. Catalog Expressions and Target Expressions. Target Group.9. Commerce Server Pipelines.
What Is a Pipeline? The Pipeline Editor. Pipeline Stages and Components. Modifying a Pipeline. Standard Pipelines. Pipelines in Brief High Precision in Currency.10. Order-Processing Pipelines.
Global Initialization. The Product Page. The Basket Page. Checkout Processing.11. Direct Mailer and Content Selection Framework Pipelines.
The Direct Mailer. Content Selection Framework.12. Running Ads and Auctions.
The Advertising Infrastructure. Enabling Auctions.13. Building and Customizing Pipelines.
Customizing a Pipeline: E-mail on Order Confirmation. The Component Object Model (COM). Building a Pipeline Component Using VB. Debugging Pipelines. Ready for Production? Building Pipeline Components with Visual C++.14. Extending the Business Desk.
Understanding the Architecture. Building a Module.15. Data Warehouse, Reports, and Prediction.
Introduction to Data Warehousing. Commerce Server Data Warehouse.16. Integration with BizTalk Server.
About BizTalk Server. Messaging Manager Objects. Integration Between Commerce Server and BizTalk Server. Building a Partner Site. Exchanging Catalogs with Partners. Scenario 2: Partner Has Different Infrastructure. Scenario 1: Partner Has Similar Infrastructure. Fulfilling Orders Through Partners.
III. APPENDIXES.Appendix A. Commerce Server Objects: A Quick Reference.
List of Commerce Server Objects. Methods and Properties of Frequently Used Objects.Appendix B. Pipeline Components: A Quick Reference.
Reference by Type or Pipeline and Stage. Reference By Component Names.Appendix C. Retail Store Helper Routines: Where to Find What.
SSCE Features That Migrate to CS2K. SSCE Features That Migrate to Other Products. SSCE Features That Do Not Migrate. Getting Ready to Migrate. Migration Approaches.Index.