Claude for Marketing Specialists (Claude Skilling Content) (Video Course)

Description

Help Marketing Specialists Use Claude to Build Marketing Strategies, Create Compelling Content, Develop Campaigns, Analyze Performance, Manage Stakeholders, and Drive Business Growth

Build smarter marketing workflows and accelerate campaign execution with Claude for Marketing Specialists. This practical course demonstrates how marketing professionals can use Claude to streamline the planning, drafting, analysis, and coordination work that supports modern marketing organizations. Across ten marketing skill areas and twenty real-world tasks, learners explore how Claude can assist with marketing strategy development, market analysis, product positioning, sustainability communication, marketing copy creation, presentation development, campaign ideation, brand messaging, sales alignment, stakeholder management, social media planning, analytics interpretation, project execution, and budget planning. The course follows a consistent B2B SaaS marketing scenario that shows how Claude can support the full marketing lifecycle--from strategic planning and positioning through campaign launch, analysis, optimization, and reporting.

The course emphasizes practical prompt frameworks that help marketers create more structured strategies, analyze market opportunities, develop audience-focused messaging, build compelling campaigns, improve social media execution, interpret performance metrics, and collaborate more effectively across marketing, sales, executive leadership, procurement, and vendor teams. Learners also explore how Claude can support campaign reporting, digital optimization, project planning, team communication frameworks, stakeholder engagement, resource allocation decisions, and marketing budget justification. Throughout the course, Claude is positioned as an analytical and creative acceleration tool--not a replacement for market expertise, customer understanding, brand stewardship, competitive intelligence, or professional marketing judgment. For marketing specialists looking to reduce repetitive drafting, strengthen strategic thinking, improve campaign execution, and spend more time on high-value marketing decisions, this course provides practical Claude skills that can be applied immediately across day-to-day marketing workflows.

Content Developer

Lydia Evelyn is an author and instructor for Pearson, Microsoft Press, and OReilly Media. She specializes in topics concerning AI, productivity, and enterprise. Shes the author of numerous books, including Making ChatGPT Work for You (2025).

About Pearson Video Training

Pearson publishes expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. These professional and personal technology videos feature world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, Pearson IT Certification, Sams, and Que. Topics include: IT Certification, Network Security, Cisco Technology, Programming, Web Development, Mobile Development, and more.

Sample Content

Table of Contents

Introduction

Skill 1: Marketing Strategy Development
Task 1: Develop Marketing Strategies
Task 2: Analyze Market Factors & Trends

Skill 2: Product & Service Positioning
Task 3: Compile Product/Service Offerings
Task 4: Identify Sustainable & Eco-Friendly Options

Skill 3: Written & Verbal Communication
Task 5: Create Marketing Copy & Content
Task 6: Develop Presentations & Pitches

Skill 4: Creative Campaign Development
Task 7: Generate Creative Campaign Ideas
Task 8: Craft Brand Messaging

Skill 5: Sales Strategy & Execution
Task 9: Develop Sales Strategies
Task 10: Advise on Business Factors

Skill 6: Stakeholder & Vendor Management
Task 11: Negotiate Distribution Contracts
Task 12: Consult with Buying Personnel

Skill 7: Social Media Strategy
Task 13: Plan Social Media Campaigns
Task 14: Create Engaging Social Content

Skill 8: Digital Marketing Analytics
Task 15: Analyze Campaign Performance
Task 16: Optimize Digital Presence

Skill 9: Team Leadership & Collaboration
Task 17: Lead Marketing Teams
Task 18: Manage Marketing Projects

Skill 10: Budget & Resource Management
Task 19: Manage Marketing Budgets
Task 20: Allocate Resources Strategically

Conclusion

Updates

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