Home > Store

Chips, Clones, and Living Beyond 100: How Far Will the Biosciences Take Us?

Register your product to gain access to bonus material or receive a coupon.

Chips, Clones, and Living Beyond 100: How Far Will the Biosciences Take Us?


  • Sorry, this book is no longer in print.
Not for Sale



Preview the biosciences revolution that will change your life - and just might save it!

  • Discover how tomorrow's bioscientific research will profoundly impact your health, family, investments, and career.
  • Get the truth about the latest research in areas ranging from stem cells and gene therapy to proteomics and personalized medicine.
  • Understand the powerful economic, political, and technical drivers that are reshaping the biosciences - and the world.


  • Copyright 2010
  • Dimensions: 6" x 9"
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-715385-6
  • ISBN-13: 978-0-13-715385-5

The key scientific discoveries of the 21st century will emerge from the biosciences. These discoveries will impact our lives in ways we can only now begin to imagine. In this book, two of the field's leading experts help us imagine those impacts. Paul and Joyce A. Schoemaker tour the remarkable field of biosciences as it stands today, and preview the directions and innovations that are most likely to emerge in the coming years. They offer a clear, non-technical overview of crucial current developments that are likely to have enormous impact, and address issues ranging from increased human longevity to global warming, bio-warfare to personalized medicine. Along the way, they illuminate each of the exciting technologies and hot-button issues associated with contemporary biotechnology - including stem cells, cloning, probiotics, DNA microarrays, proteomics, gene therapy, and a whole lot more. The Schoemakers identify emerging economic, political, and technical drivers and obstacles that are likely to powerfully impact the way the biosciences progress. Then, drawing on Paul Schoemaker's unsurpassed experience helping global organizations prepare for the future, the authors sketch multiple long-term scenarios for the biosciences - and reveal how they will impact your health, family, career, society, even the Earth itself.

Sample Content

Online Sample Chapter

Living Well Beyond 100

Sample Pages

Download the sample pages (includes Chapter 1 and Index)

Table of Contents

Foreword xii

Preface xiv

Chapter 1 Living well beyond 100   1

Great progress made, much more to come 1

Medical challenges and promises 4

Living well versus living longer 7

Social challenges and promises 10

Can we afford old age? 11

Government and business 13

The journey ahead 17

Chapter 2 A short history of biomedicine   21

Improving hygiene 21

The power of immunology 23

                Monoclonal antibodies 24

The discovery of antibiotics 25

The DNA revolution 26

                Recombinant DNA and cloning 27

                Biotechnology 29

Unraveling the code 31

Conclusion 33

Chapter 3 Snapshot of the biosciences   35

DNA-based technologies 35

                Genomics 37

                Genetic testing 37

                DNA chips 39

                Pharmacogenetics 40

                Cloning 41

                Gene therapy 43

RNA-based technologies 45

                Antisense technology 45

                RNA interference (RNAi) 46

Protein-based technologies 46

                Vaccines 47

                Monoclonal Antibodies 48

                Proteomics 49

Cell-based and other technologies 50

                Stem cells 50

                Antimicrobials 51

Conclusion 52

Chapter 4 Bio-driven convergence   57

Converging technologies 58

                Telemedicine 58

                Remote diagnostics 59

                Biological drug factories 59

                Biochips 59

                Tissue engineering 60

                Imaging 61

                Multidirectional synergies 62

                Shifting industry boundaries 64

Healthcare and IT 65

                Medical information handling 65

                Medical data storage 66

                Computers and drug discovery 66

                Remote monitoring and the wired home 67

Reshaping bioinformatics 67

                Bioinformatics and gene banks 69

                Personalized medicine 70

                Systems biology and holistic medicine 70

                Biosensors 72

                Nano devices 72

Commercialization challenges 73

                Technological challenges: biocompatibility 74

                Regulatory challenges: clinical safety and efficacy 74

                Political challenges: privacy and ownership 74

                Social challenges: consumer advocacy 75

The road ahead 76

Chapter 5 The business of biomedicine   79

The pharmaceutical industry 79

                Diminishing drug pipelines 82

The biotechnology sector 85

Medical device industry 89

                Cardiovascular device segment 89

                Orthopedic device segment 91

                Neurological device segment 91

Medical diagnostics industry 92

                Laboratory testing 93

                Point-of-care (POC) patient monitoring and diagnosis 94

Prevention and disease management 95

Conclusions 97

Chapter 6 Healthcare under stress   101

Stress in developed nations 103

                Healthcare funding 104

                Major diseases of the developed world 105

                Cardiovascular diseases 106

                Cancer  106

Stress in developing nations 107

                Acquired Immune Deficiency Syndrome (AIDS) 109

                Malaria 111

Which technologies will succeed? 113

Illustrative cases 114

                AIDS and malaria 115

                Cardiovascular diseases 115

                Cancer 116

Chapter 7 Wildcards for the future   125

Trends versus uncertainties 125

Wildcards 127

Society and politics 127

                Public support of the biosciences? 127

                A major pandemic? 129

                Biotech rogue states? 130

Science and technology 131

                Raging success or major meltdown? 131

                Role of complementary industries? 132

                Intellectual property regimes? 133

                Qualified staff for healthcare and research? 133

Business and economics  134

                Economic growth and global power shifts? 134

                Venture capital and other funding sources? 135

                Climate change and resource scarcity? 135

A scenario framework 136

                The first overarching uncertainty: technological success 137

                The second overarching uncertainty: societal acceptance 137

                Multiple scenarios are possible 138

The role of stakeholders 141

Chapter 8 Scenarios up to 2025   143

Bio gridlock scenario 143

                The view from 2025 143

                How we got here 145

                The world we live in 150

                Analogous cases 151

Golden age scenario 153

                The view from 2025 154

                How we got here 154

                The world we live in 158

                Analogous case: information technology 160

Chapter 9 What it all means   163

You and your family 163

At work 168

Business and commerce 170

Society at large  172

Appendix A DNA, RNA, and protein   177

Molecules of inheritance 177

The structure of DNA 178

Cracking the code  179

Making proteins 180

Regulating gene expression 181

Appendix B Cloning genes   183

Restriction enzymes 183

Cloning procedure 184

Appendix C Complexity of the genome   187

Non-Coding RNAs 187

SNP variations 188

Glossary of Biomedical Terms   191

Acknowledgments   199

About the Authors   201

Index   203

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020