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Merging the goals of business with the goals of humanity--with a new Foreword by Al Gore.
"Capitalism at the Crossroads is built on strong theoretical underpinnings and illustrated with many practical examples. The author offers a pioneering roadmap to responsible macroeconomics and corporate growth."
-Clayton Christensen, Professor of Business Administration, Harvard Business School and author of The Innovator's Dilemma
"I hope this book will be able to influence the thought processes of corporations and motivate them to adapt to forthcoming business realities for the sake of their own long-term existence. Besides business leaders, this is a thought-provoking book for the readers who are looking for solutions to capitalism’s problems."
-Muhammad Yunus, Founder and Managing Director, Grameen Bank, Bangladesh and 2007 Nobel Peace Prize recipient
"Capitalism at the Crossroads is a practical manifesto for business in the twenty-first century. Professor Stuart L. Hart provides a succinct framework for managers to harmonize concerns for the planet with wealth creation and unambiguously demonstrates the connection between the two. This book represents a turning point in the debate about the emerging role and responsibility of business in society."
-C.K. Prahalad, Ross School of Business, University of Michigan, co-author of Competing for the Future and author of The Fortune at the Bottom of the Pyramid
"Stuart Hart was there at the beginning. Years ago when the term ‘sustainability’ had not yet reached the business schools, Stuart Hart stood as a beacon glowing in the umbrage. It is clear commerce is the engine of change, design the first signal of human intention, and global capitalism is at the crossroads. Stuart Hart is there again; this time lighting up the intersection."
-William McDonough, University of Virginia, co-author of Cradle to Cradle
"Professor Hart is on the leading edge of making sustainability an understandable and useful framework for building business value. This book brings together much of his insights developed over the past decade. Through case studies and practical advice, he argues powerfully that unlimited opportunities for profitable business growth will flow to those companies that bring innovative technology and solutions to bear on some of the world’s most intractable social and environmental problems."
-Chad Holliday, Chairman and CEO, DuPont
"Capitalism at the Crossroads clearly reveals the essence of what sustainability means to today’s business world. Hart’s analysis that businesses must increasingly adopt a business framework based on building sustainable value speaks to the entire sustainability movement’s relevance. Sustainability is more than today’s competitive edge; it is tomorrow’s model for success."
-Don Pether, President and CEO, Dofasco Inc.
"Stuart Hart has written a book full of big insights painted with bold strokes. He may make you mad. He will certainly make you think."
-Jonathan Lash, President, The World Resources Institute
"A must-read for every CEO—and every MBA."
-John Elkington, Chairman, SustainAbility
"This book provides us with a vast array of innovative and practical ideas to accelerate the transformation to global sustainability and the role businesses and corporations will have to play therein. Stuart Hart manages to contribute in an essential way to the growing intellectual capital that addresses this topic. But, beyond that, the book will also prove to be a pioneer in the literature on corporate strategy by adding this new dimension to the current thinking."
-Jan Oosterveld, Professor, IESE Business School, Barcelona, Spain Member, Group Management Committee (Ret.), Royal Philips Electronics
"Capitalism at the Crossroads captures a disturbing and descriptive picture of the global condition
Download the sample pages (includes Chapter 1 and Index)
About the Author xii
Foreword: Al Gore, Former Vice President of the U.S. xxiv
Foreword: Fisk Johnson, Chairman and CEO, S.C. Johnson & Son, Inc. xxvii
Prologue: Capitalism at the Crossroads xxxi
PART ONE: MAPPING THE TERRAIN
Chapter 1: From Obligation to Opportunity 3
Chapter 2: Worlds in Collision 31
Chapter 3: The Sustainable Value Portfolio 59
PART TWO: BEYOND GREENING
Chapter 4: Creative Destruction and Sustainability 87
Chapter 5: The Great Leap Downward 111
Chapter 6: Reaching the Base of the Pyramid 139
PART THREE: BECOMING INDIGENOUS
Chapter 7: Broadening the Corporate Bandwidth 169
Chapter 8: Developing Native Capability 193
Chapter 9: Toward a Sustainable Global Enterprise 223