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The Business Model Navigator: 55 Models That Will Revolutionise Your Business

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The Business Model Navigator: 55 Models That Will Revolutionise Your Business


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  • Copyright 2015
  • Dimensions: 234X156
  • Pages: 400
  • Edition: 1st
  • Book
  • ISBN-10: 1-292-06581-8
  • ISBN-13: 978-1-292-06581-6

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need.

The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change.

As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers:

  • What it is
  • Who invented it and who uses it now
  • When and how to apply it

“An excellent toolkit for developing your business model.

Dr Heinz Derenbach, CEO, Bosch Software Innovations

Sample Content

Table of Contents

  • 1 ADD-ON – Charge for Extras
  • 2 AFFILIATION – Partner Success = Own Success
  • 3 AIKIDO – Convert Competitors’ Strengths to Weaknesses
  • 4 AUCTION – Going once, going twice… sold!
  • 5 BARTER – By-Products as a Bonus
  • 6 CASH MACHINE – “Coining” Money with Negative Working Capital
  • 7 CROSS SELLING – Two Birds with One Stone
  • 8 CROWDFUNDING – Swarm Financing
  • 9 CROWDSOURCING – Outsourcing to Swarms
  • 10 CUSTOMER LOYALTY – Rewards for Enduring Loyalty
  • 11 DIGITIZATION – Digitizing Physical Products
  • 12 DIRECT SELLING – Skipping Middlemen
  • 13 E-COMMERCE – Online Transparency and Cost Reductions
  • 14 EXPERIENCE SELLING – Emotionalizing Products
  • 15 FLAT RATE – Unlimited Consumption at a Fixed Price
  • 16 FRACTIONAL OWNERSHIP – Share Ownership and Use Efficiently
  • 17 FRANCHISING – One for All and All for One
  • 18 FREEMIUM – Free Basic and Paid Premium Versions
  • 19 FROM PUSH-TO-PULL – Customers Create a Maelstrom to Attract Value
  • 20 GUARANTEED AVAILABILITY – Product Access is a Certainty
  • 21 HIDDEN REVENUE – Separating Revenues from Customers
  • 22 INGREDIENT BRANDING – Brand-in-Brand
  • 23 INTEGRATOR – Value Added Through Integration
  • 24 LAYER PLAYER – Layer Specialist
  • 25 LEVERAGE CUSTOMER DATA – Varied Use of Customer Data
  • 26 LICENSE – Commercializing Intellectual Property
  • 27 LOCK-IN – High Switching Costs Force Loyalty
  • 28 LONG TAIL – Little and Often Fills the Purse
  • 29 MAKE MORE OF IT – Multiply Competencies outside Your Core Business
  • 30 MASS CUSTOMIZATION – Off the Rack Individualism
  • 31 NO FRILLS – Everything, Except Expensive
  • 32 OPEN BUSINESS MODEL – Leverage Collaborative Value Creation
  • 33 OPEN SOURCE – Creating a Free Solution Together
  • 34 ORCHESTRATOR – Direct the Value Chain
  • 35 PAY PER USE – Consumption-Based Fees
  • 36 PAY WHAT YOU WANT – What is its Worth to You?
  • 37 PEER-TO-PEER – From Person to Person
  • 39 RAZOR AND BLADE – Bait and Hook
  • 40 RENT INSTEAD OF BUY – Purchase a Temporary Right to Use
  • 41 REVENUE SHARING – Split Symbiotic Returns
  • 42 REVERSE ENGINEERING – Quickly Learn from Competitors
  • 43 REVERSE INNOVATION – Learn from Quick and Dirty Solutions
  • 44 ROBIN HOOD – Take from the Rich and Give to the Poor
  • 45 SELF-SERVICE – Working Customers
  • 46 SHOP-IN-SHOP – Piggy-Backing
  • 47 SOLUTION PROVIDER – One Stop Shop
  • 48 SUBSCRIPTION – Subscribe to Services
  • 49 SUPERMARKET – Huge Selection, Tiny Prices
  • 50 TARGET THE POOR – Customers at the Base of the Earnings Pyramid
  • 51 TRASH-TO-CASH – Monetize Garbage
  • 52 TWO-SIDED MARKET – Attract Indirect Network Effects
  • 53 ULTIMATE LUXURY – More for More Strategy
  • 54 USER DESIGNED – Customers Become Inventive Entrepreneurs
  • 55 WHITE LABEL – Own Brand Strategy
  • Glossary
  • All business model patterns at a glance
  • Further reading


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