Home > Store

Build a Website for Free, 3rd Edition

Register your product to gain access to bonus material or receive a coupon.

Build a Website for Free, 3rd Edition

Book

  • Sorry, this book is no longer in print.
Not for Sale

eBook (Watermarked)

  • Your Price: $15.99
  • List Price: $19.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2013
  • Dimensions: 7" x 9-1/8"
  • Pages: 384
  • Edition: 3rd
  • Book
  • ISBN-10: 0-7897-5023-6
  • ISBN-13: 978-0-7897-5023-5

Build yourself a state-of-the-art website.

It’s incredibly easy…and it won’t cost you a dime!

You need a website. But you don’t need the hassles that usually go with building one or the expense of hiring someone else to do it. Here’s your solution: Build a Website for Free! You’ll learn how you can use current technologies to create a site that’s

impressive and effective. And here’s the best part: You’ll do it all with software and tools that won’t cost you a dime!

  • Plan, organize, and design a site that really works, using tools you can find for free
  • Discover the simple secrets of writing pages people want to read
  • Explore HTML5 and JavaScript
  • Use video on your site–and get someone else to pay for hosting it
  • Add an easy-to-update blog and start building your own web community
  • Quickly and easily handle “nuts and bolts” tasks, from getting your site name to uploading your content
  • Get your site picked up by Google, Yahoo!, and other search engines
  • Adapt your site for easy viewing on smart phones and tablets.

Sample Content

Online Sample Chapter

Developing an Effective Website Design

Sample Pages

Download the sample pages (includes Chapter 4 and Index)

Table of Contents

    Introduction . . . . .1

Part I: The Basics

1 The Order of Things . . . .11

    The Website-Creation Process . . . .12

        1. Planning . . . . .13

        2. Design . . . . .14

        3. Building . . . . .14

        4. Testing . . . . .15

        5. Promotion and Maintenance . . . .15

    Why You Should Follow This Order . . . .16

2 Choosing a Location for Your Site . . . .17

    Web Hosting . . . . .17

    What Is a Web Server? . . . .18

    Determining Your Web Hosting Needs . . .19

        Cost . . . . .19

        Technical Knowledge Required . . . .20

        Maintenance Needs . . . .20

        Storage Space . . . .20

        Accessibility . . . . .20

        Bandwidth Needs . . . .20

        Security Needs . . . .21

        Domain Name Service . . . .21

    Hosting Options . . . . .23

        Home Hosting . . . .23

        Free Online Hosting . . . .23

        Online Hosting Service . . . .23

        Professional Hosting . . . .24

        Commercial Hosting . . . .24

    So, What Works Best for You? . . . .24

    Working with Different Types of Hosting Services . . .25

        Free Services . . . . .25

        Low-Cost Commercial Sites . . . .27

        Other Resources . . . .27

Part II: Plan and Prep

3 Planning Your Site . . . .29

    What Type of Site Do You Want to Build? . . .30

        Types of Sites . . . .30

    Learning from Sites You Go To . . . .34

    Website Goals . . . . .35

    Organizing Websites . . . .36

        Organizing the Site . . . .37

        Organizing My Personal Site . . . .38

        Organizing the Page . . . .38

        Web Page Designs . . . .40

    Best Practices of Website Organization . . .41

        Keep Your Website Simple . . . .41

        Keep Your Website Consistent . . . .42

        Keep Your Website Easy to Maintain . . .42

4 Designing Your Site . . . .43

    I Can’t Make a Website That Looks That Good! . . .44

    Content Before Design . . . .45

    Overall Design . . . . .45

        Design Ideas . . . . .46

    Colors . . . . .46

        The Magic Four . . . .46

        Hex Color . . . . .47

        Color Schemes . . . .48

        Color Blindness . . . .50

    Fonts . . . . .51

        System Fonts . . . . .51

        Fonts as Images . . . .52

        Fonts and Color . . . .53

    Images . . . . .53

    Cascading Style Sheets . . . .54

        Design Best Practices . . . .54

        Content Is King . . . .54

        Put What Is New Front and Center . . . .54

        Keep It Simple . . . .54

        Don’t Use Attention Grabbers . . . .54

        Be Consistent . . . .54

5 Gathering Your Tools . . . .55

    Finding the Right Tools for the Job . . . .56

    Tool Sites and Reviews . . . .56

    Downloading New Software . . . .56

    Essential Tools . . . . .58

        Operating Systems . . . .58

        Web Browsers . . . .58

        Office Suites . . . . .59

        File Transfer Protocol Programs . . . .59

        Text Editor . . . . .60

        Graphics Editors . . . .61

        HTML Editors . . . . .62

        Sound Recorders . . . .63

        Video Editing . . . .64

        Advanced Tools . . . .64

    Future of Free Web Tools . . . .64

6 Moving Files to and from the Internet . . .65

    Storing Your Files . . . .66

        Naming Files . . . . .66

        Keep All Your Web Files in One Place . . .67

        Have an Organizational Structure . . . .68

        Use a Version Control System . . . .69

        Back Up Your Files . . . .69

    Uploading Files to the Internet . . . .70

        Logging In . . . . .71

        Creating a FTP Site Listing . . . .72

        Adding New Files . . . .72

        Changing Existing Files . . . .73

    Downloading Files from an FTP Server . . .73

        One File or Many . . . .73

        Downloading from a Browser . . . .74

        Types of Download Files . . . .74

        Best Practices for Downloading Files . . .76

Part III: Website Building Basics

7 Elements of a Website . . . .77

    Content . . . . .78

        Content Best Practices . . . .78

        Content Standards . . . .79

    Parts of a Web Page . . . .80

        Title . . . . .80

        Header . . . . .81

        Body . . . . .81

        Footer . . . . .83

        Sidebars . . . . .83

        Navigational Elements . . . .84

    Parts of a Website . . . .85

        Home Page . . . . .85

        Content Pages . . . .86

    How Do I Know How to Organize My Site? . . .87

    Web Advertising . . . .88

        Banner Ads . . . . .89

        Animated Ads . . . .89

        Google AdSense . . . .89

        iSocket . . . . .90

        Advertising Widgets . . . .90

8 Using Existing Websites . . . .93

    Social Networking Sites . . . .94

        MySpace . . . . .95

        Facebook . . . . .95

        Twitter . . . . .100

    Other Web 2.0 Sites . . . .101

        Pinterest . . . . .102

        Flickr . . . . .102

        Delicious.com . . . .103

    Promoting Your Website on Other Sites . . .103

9 Web Page Services . . . .105

    Before We Begin . . . .106

    Google Sites . . . . .106

        Signing Up for Google Sites . . . .107

        Creating a Google Site . . . .108

        Editing a Page . . . .111

        Creating a Page . . . .113

        Move a Page . . . .114

        Delete a Page . . . .114

        Edit Page Settings . . . .114

        Edit Site Settings . . . .115

        Google Sites Features and Limitations . . .116

    Weebly . . . . .116

        Signing Up for Weebly . . . .116

        Creating a Site on Weebly . . . .117

        Editing a Page . . . .118

        Weebly Features and Limitations . . . .119

    Webs . . . . .119

        Signing Up for Webs . . . .119

10 HTML 101 . . . . .121

    The Structure of HTML . . . .122

        Elements, Tags, and Attributes . . . .123

        The Structure of Elements . . . .124

    Common HTML Tags . . . .125

        HTML Structure Tags . . . .125

        Text Tags . . . . .126

        Lists . . . . .129

        Tables . . . . .130

        Hyperlinks . . . . .131

        Images . . . . .132

    Free HTML Editors . . . .132

        Text Editors . . . . .132

        WYSIWYG Editors . . . .133

    Resources . . . . .134

    Using a Text Editor to Create HTML . . . .135

11 HTML5 . . . . .137

    What Is HTML5 and Why Should I Care? . . .137

    Standards . . . . .138

    World Wide Web Consortium (W3C) . . . .138

        HTML and XHTML . . . .138

    HTML5 Standard . . . .138

        High Level of Changes . . . .138

        Browser Overview . . . .139

        HTML5 Resources . . . .140

    HTML5 Elements . . . .140

        Structure Elements . . . .140

        Multimedia Elements . . . .144

        HTML5 Forms . . . .145

        Fun Stuff . . . . .147

        Removed Elements . . . .149

12 Working with Images . . . .151

    Creating Graphics . . . .152

        Compression: Lossy and Lossless . . . .152

        Editing Images . . . .154

        Resizing Images . . . .154

        Saving Images . . . .154

        Optimizing Images . . . .155

        When to Use Different File Types . . . .156

        Slicing Images . . . .157

        Image Maps . . . .158

        Animated GIFs . . . .159

    Images and HTML . . . .159

        The Image Tag . . . .160

        Inline Images . . . .161

        Background Images . . . .162

    Finding Images . . . .162

        Free Images . . . . .162

        Other People’s Images . . . .163

    Using Your Own Images . . . .163

13 Working with Multimedia . . . .165

    Digital Audio Files . . . .167

        Audio Formats . . . .167

        Audio Players . . . .168

        Digitizing Audio . . . .169

        Audio Editing . . . .169

        Streaming Audio . . . .170

        Audio Resources . . . .171

    Digital Video Files . . . .172

        Video Formats . . . .172

        Video Players . . . .173

        Digitizing Video . . . .174

        Video Editing . . . .174

        Video Hosting Sites . . . .175

        Working with YouTube . . . .175

        Video Resources . . . .178

    Multimedia Best Practices . . . .179

14 Building a Site Using HTML . . . .181

    How Web Pages Work . . . .182

        Page File . . . . .182

        Extensions . . . . .182

        Tools for Creating Web Pages . . . .182

        Parts of a Page . . . .184

        Hyperlinks . . . . .185

    Cascading Style Sheets . . . .193

        Format of a Style Sheet . . . .194

        Creating and Linking a Style Sheet . . .195

    Putting It All Together . . . .196

    Scripting . . . . .201

    Using Templates . . . .202

15 JavaScript for Beginners . . . .203

    Yes! You Can Be a Programmer! . . . .203

        Geek Speak: Script Versus Language . . .204

    Programming Process . . . .204

    Programming Tools . . . .204

        JavaScript Console . . . .205

        Text Editors . . . . .205

        Browser Add-Ins . . . .206

        JavaScript Basics . . . .206

        Functions of JavaScript . . . .207

        JavaScript Versions . . . .207

        JavaScript Requirements . . . .207

        The Script Element . . . .207

        Inline and External Scripts . . . .208

        Simple JavaScript Example: Rollovers and Dynamic Content . .209

    JavaScript Resources . . . .211

        Tutorials . . . . .212

        Script Libraries . . . .213

Part IV: Site Testing and Maintenance

16 How’d They Do That? . . . .215

    Viewing Code from Other Websites . . . .216

    Web Development Firefox Add-Ons . . . .216

        Recommended Firefox Web-Development Add-Ons . . .217

        Recommended Chrome Web-Development Add-Ons . . .221

        Recommended Safari Web-Development Add-Ons . . .222

    Badges . . . . .222

    Widgets . . . . .224

    Templates . . . . .225

    Developer Networks and Sites . . . .226

17 Making Your Site Work on Smartphones and Tablets . .229

    Why Should You Care About the Mobile Web? . . .230

        How People Access the Mobile Web . . .230

    Become a Mobile Web User . . . .230

        Mobile Web Devices (MWD) . . . .231

        Mobile Operating Systems . . . .232

        Mobile Browsers . . . .233

    Limitations of the Mobile Web . . . .234

    Making Your Website Mobile . . . .235

        Mobile Browser Detection . . . .235

        Domains and Subdomains . . . .236

        Use the Right Code . . . .236

        Page Sizes . . . . .236

        Interface . . . . .237

        Things to Avoid . . . .237

        Mobile Web Tools and Sites . . . .237

    Testing Your Site on a Mobile Phone . . . .239

18 Testing Your Website . . . .241

    Why Testing Is Important . . . .242

    Building a Test Plan . . . .243

        Starting at the End . . . .243

        Testing Basic Functionality . . . .244

        Testing HTML . . . .244

        Testing Browsers . . . .246

        Testing Resolution . . . .246

        Testing Printing . . . .247

        Testing Navigation . . . .248

        Testing Consistency of Design . . . .248

        Testing Security . . . .249

        Testing Mobile and Tablet-Based Websites . . .249

        Testing Accessibility . . . .250

    After Testing . . . . .251

    Testing Tools . . . . .251

Part V: Website Workshop

19 Promoting Your Website . . . .253

    Self-Promotion . . . . .254

        Have Excellent and Unique Content . . .254

        Update Content . . . .254

        Publicize Your URL . . . .255

        Connect with Others . . . .256

    Social Media Sites for Self-Promotion . . .258

    Search Engines . . . . .259

        How Search Engines Work . . . .259

    Optimizing Your Site for Search Engines . . .261

        Keywords . . . . .261

        Meta Tags . . . . .261

20 Maintaining Your Website . . . .263

    What? I’m Not Done? . . . .263

    Regular Maintenance . . . .264

        Weekly Tasks . . . .264

        Monthly Tasks . . . .264

        Annual Tasks . . . .264

    The Power of Analytics . . . .265

        Common Analytics and What They Mean . . .265

        Using Google Analytics . . . .266

    Tweaking Your Site Based on Analytics . . .270

21 Building a Blog Using WordPress . . .271

    What Is a Blog? . . . . .272

    Why Should I Blog? . . . .272

    Blog Publishing . . . .272

    Syndication . . . . .273

    What Is WordPress? . . . .273

        Software Versions . . . .273

    Building a Blog Using WordPress.com . . .274

        Signing Up for WordPress.com . . . .275

        Activating Your Account . . . .278

        Logging Into Your Blog . . . .279

        Writing Blog Posts . . . .280

        Managing Blog Posts . . . .282

        Changing the Design of Your Blog . . .283

        Manage the Comments on Your Blog . . .284

    Setting Up Your Own Blog with WordPress Software . . .285

        Information You Need Before You Begin . . .285

        How WordPress Software Works . . . .285

        How Much Does All This Cost? . . . .286

    Before Installing Your Software . . . .286

        Confirm That the Right Software Is Installed on Your Server . .287

        Get a Text Editor . . . .287

        Get an FTP Client . . . .287

        Pick a Username and Password . . . .287

    Download and Install WordPress . . . .287

        Download WordPress Software . . . .288

    Customization of WordPress . . . .288

        Adding Themes . . . .289

        Adding Plug-Ins . . . .289

    Personalization of WordPress . . . .290

        Modifying Themes . . . .290

        Creating Themes . . . .291

        Creating Plug-Ins . . . .292

        Blogging on Your iPhone . . . .292

    A Simple Blogging Solution . . . .293

    Keep an Eye on Things . . . .293

22 Building a Business Site Using a Content Management System . .295

    Five Reasons to Use Open Source as Your CMS . . .296

    Building a Site with Joomla! . . . .297

    Before Installing Your Joomla! Software . . .298

    Download and Install Joomla! . . . .298

        Adding Articles . . . .299

        Managing Users . . . .300

    Modules, Plug-Ins, and Templates . . . .302

    Keep an Eye on Things . . . .302

    Other Open Source CMSs . . . .302

    23 Building a Multimedia Website . . . .305

    Best Practices for Multimedia . . . .306

    Using Multimedia . . . .308

        Storing Multimedia Files . . . .308

        Downloading Audio and Video Files . . .309

        Streaming Audio and Video . . . .310

    Advanced Multimedia Options . . . .314

        Wix.com (www.wix.com/) . . . .315

        Webtrends Apps (www.transpond.com/) . . .315

    Advanced Open-Source Multimedia . . . .315

24 Building a Site Using a Wiki . . . .317

    Five Reasons to Use Wikia to Host Your Wiki . . .318

    Five Reasons to Use MediaWiki for Your Wiki . . .319

    What Is Wikia? . . . . .319

    Building a Wiki Using Wikia . . . .320

    Signing Up for Wikia . . . .320

    Adding a Page . . . .322

    Editing a Page . . . .323

    Linking Pages . . . .323

    Viewing Page History . . . .324

    What Is MediaWiki? . . . .325

    Information You Need Before You Begin . . .326

    MediaWiki Software Architecture . . . .326

    Before Installing Your MediaWiki Software . . .326

    Download and Install MediaWiki . . . .327

    Keep an Eye on Things . . . .329

Part VI: Appendixes

A List of the Most Common HTML Tags . . .331

B Free and Open-Source Software Sites . . .335

TOC, 10/19/2012, 9780789750235

  

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020