Brand You: Turn Your Unique Talents Into A Winning Formula
- By John Purkiss, David Royston-Lee
- Published Feb 5, 2014 by Pearson.
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Description
- Copyright 2014
- Edition: 1st
- eBook (Adobe DRM)
- ISBN-10: 0-273-77920-6
- ISBN-13: 978-0-273-77920-9
The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline.
Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to:
- Identify your values and your unique combination of skills and experience
- Discover your purpose
- Build a strong brand identity
- Make sure employers, clients and customers remember you
- Network effectively
This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
Sample Content
Table of Contents
- Preface
- Acknowledgements
- About the authors
- 1. Why Build Your Brand?
- 2. How Do Brands Work?
- 3. Personal Branding: The Essentials
- 4. Your Talents
- 5. Your Values
- 6. Your Purpose
- 7. Using archetypes to develop your brand
- 8. Staying Focused
- 9. Explaining What You Do
- 10. Telling Your Story
- 11. Aligning Your CV with Your Brand
- 12. Your Appearance, Voice and Behaviour
- 13. Charisma
- 14. Getting paid
- 15. Becoming More Visible in Your Market
- 16. Building Your Network
- 17. Building Your Brand Online
- 18. Using Social Media to Build Your Brand
- 19. Getting Started with Social Media
- 20. Becoming Famous
- 21. Protecting and Extending Your Brand
- 22. Co-branding
- 23. Building a Team
- Conclusion
- Recommended Reading
- Index