Marketing/Publicity
The goal for the Marketing and Publicity teams is to maximize the potential of your book. Various strategies and tactics will be used in the promotion of your book/product. Download this sample timeline (PDF) which shows the progression of marketing/publicity activities through the first year after a product is released.
Author Marketing Questionnaire — AUTHOR ACTION ITEM
In order to quickly identify additional sales, publicity, and marketing opportunities for your product/book, we ask you to complete this Author Marketing Questionnaire to the best of your abilities and return it to your marketing manager or acquisitions editor.
How We Create a Buzz
An activity list of promotional activities we have found to be the most effective and will likely be implemented for your book/product.
Distribution
Pearson employs a large sales force to educate booksellers and our audience about our products. Read a summary of our primary efforts and the sales component of our business.