The Benefits of Working with InformIT
InformIT is the online presence of the family of information technology publishers and brands of Pearson Education, the world's largest educational publisher. InformIT is home to the leading technology publishing imprints Addison-Wesley Professional, Cisco Press, ExamCram, IBM Press, Prentice Hall Professional, QUE, and Sams.
We can sum up the benefits of working for InformIT in three main reasons: Visibility, Promotion, and Reputation.
Visibility
Whether you're looking to make a name for yourself or simply wish to help others by sharing your knowledge, you won't be able to reach your goals unless you can spread the news to the world. InformIT can be your platform with our international audience, website traffic, and multiple newsletters.
What's our traffic like?
- ―We have over 2 million registered members
- ―We average 1.5 million monthly visitors
- ―We average nearly 2 million monthly visits
- ―We average 3.5 million monthly page views
- ―We send 19 weekly and monthly newsletters to over 1 million subscribers
We are also active on social networking sites and syndicate our content to other websites, and we are expanding our ability to reach new audiences each week.
Promotion
We actively promote your products and articles on several fronts.
- ―InformIT Editorial Newsletter: weekly newsletter with 290,000 subscribers highlights new content posted to the site along with promotional slots for ads, events, and special offers
- ―InformIT Promotions Newsletter: weekly newsletter with 270,000 subscribers highlights hot products (books and electronic products), events, and special offers.
- ―7 newsletters focusing on our Reference Guide topics going out weekly or monthly to almost 60,000 subscribers
- ―Imprint-specific newsletters focused on the latest product releases, industry events, and special offers
- ―Social networking and media sites such as Facebook, Digg, and Reddit are playing an increasing role in our marketing efforts
Reputation
InformIT is home to trusted and quality content and resources from the authors, creators, innovators, and leaders of technology. When you write for InformIT, your articles will be housed with products and content by such leading technologists as Bjarne Stroustrup, Herb Sutter, Donald Knuth, James Gosling, Bruce Eckel, Josh Bloch, Obie Fernandez, Gary McGraw, Billy Hoffman, David Rice, Amit Singh Rand Morimoto, Don Box, Stephen Walther, David Chappell, Scott Mueller, Alistair Cockburn, Mark Sobell, Chris Negus, Thomas Erl. There are more, but we don't like to name drop...