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Jim Champy helped transform the corporate world with his book Reengineering The Corporation: A Manifesto for Business Revolution, which sold more than 3,000,000 copies. His global best sellers also include X-Engineering the Corporation: Reinventing Your Business in the Digital Age, Reengineering Management, and The Arc of Ambition.
Champy’s most recent book, Inspire!, revealed how dozens of great companies are overcoming commoditization, defining value propositions their customers are passionate about, and going beyond “marketing campaigns” to lead crusades customers are eager to join.