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Tony Babinski

Bertrand Cesvet is chairman of the world-renowned SID LEE creative global boutique, and Founding Partner of Cirque du Soleil Lifestyle Group, which is extending Cirque du Soleil’s brand beyond live entertainment. He provides creative and strategic leadership for leading word-of-mouth innovators, including Adidas, Cirque du Soleil, Red Bull, and MGM Grand. Tony Babinski is Creative Director for SID LEE, and author of Cirque du Soleil: 20 Years Under the Sun, Cirque du Soleil's official history. Eric Alper, SID LEE strategist, co-develops communications, products, and immersive solutions for many of the world's great brands.