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Philip Kotler (Ph.D., MIT; M.A., University of Chicago) is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern’s Kellogg School of Management. Hailed as the “foremost expert on the strategic practice of marketing,” he is author of Marketing Management, the field’s definitive textbook (now in its 13th Edition). Kotler’s books also include Strategic Marketing for Nonprofit Organizations, Social Marketing, Corporate Social Responsibility, and Marketing in the Public Sector. His research encompasses social marketing, innovation, consumer marketing, business marketing, services marketing, distribution, and e-marketing. He has consulted with companies including IBM, Bank of America, Merck, GE, and Honeywell.
Nancy R. Lee (M.B.A, University of Puget Sound) is President of Social Marketing Services, Inc. and has more than 25 years of practical marketing experience in private, nonprofit, and public sectors. An adjunct faculty member at the University of Washington and Seattle University, she teaches Social Marketing, Marketing in the Public Sector, and Marketing for Nonprofit Organizations. Lee is a frequent speaker at conferences, seminars, and workshops and serves as a strategic adviser on a variety of local and national social marketing campaigns. This is the fifth book she has coauthored with Philip Kotler.