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Michelle Long

Michelle L. Long, CPA, MBA, is an international speaker, author, and consultant. She is the owner of Long for Success, LLC, and cohost of Ultimate Accounting vCon (www.accountingvcon.com) a virtual conference for accounting professionals.


Since 1999, Michelle has taught tens of thousands of people in seminars or webinars for Intuit, Staples, Office Depot, Small Business Development Centers, and the Kauffman Foundation. Whether Michelle is presenting on using QuickBooks, understanding financial information, improving cash flow, effective marketing, or other topics, people always discover information that is valuable and useful for them in their business.


Michelle has recorded QuickBooks training courses (videos/DVD) and authored QuickBooks Practice Sets (details at www.LongforSuccess.com/Learn-QuickBooks) to help people learn and get more experience and confidence using QuickBooks.


She is the author of Successful QuickBooks Consulting: The Comprehensive Guide to Starting and Growing a QuickBooks Consulting Business, How to Start a Home-Based Bookkeeping Business, and numerous courses for Intuit Academy.


Michelle was named one of 10 Women who Inspire a Profession by Accounting Today, a Small Business Influencer Champion and Community Choice Winner by Small Business Trends, and a Financial Services Champion by the Small Business Administration in recognition of her dedication to helping entrepreneurs and small business owners. Michelle’s blog was named 10 Accounting Blogs Worth Watching by Accounting Today (www.LongforSuccess.com/Blog) and a Community Choice Small Business Influencer too.


Gail Perry is a CPA and a financial journalist. She is the editor-in-chief of CPA Practice Advisor, the leading technology magazine for members of the accounting profession. She has worked in public accounting for more than 20 years and has spent that time helping her clients make the best use of the tax laws and accounting rules that benefit them and their businesses. Gail is a former senior tax accountant with the Big Four firm Deloitte, where she specialized in providing tax planning services and advice to small businesses.


Gail has a degree in English and journalism from Indiana University and has written hundreds of newspaper and magazine articles about taxes, accounting, personal and business finances, and financial software. She is the author of more than 30 books, including The Complete Idiot’s Guide to Doing Your Income Taxes, Quicken All-In-One Desk Reference for Dummies, and Surviving Financial Downsizing: A Practical Guide to Living Well on Less Income.