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Ross Mistry is an author, public speaker, principal enterprise architect, and veteran in the Silicon Valley. He has published numerous books and articles and frequently speaks at conferences worldwide.

With more than 15 years of experience, Ross has been a trusted advisor providing strategic guidance for many C-level executives and has been responsible for planning and implementing technology solutions for some of the largest companies in the world. He has taken on the lead architect role for many Silicon Valley internet startups and Fortune 100 organizations, including Network Appliance, McAfee, The Sharper Image, Visa, CIBC, Levi’s, Wells Fargo, and Intel. He specializes in data platform, business productivity, unified communications, core infrastructure, and private cloud.

At Microsoft, Ross is a director and principal enterprise architect at the Microsoft Technology Centers (MTCs). The MTCs are collaborative environments that provide access to innovative technologies and world-class expertise, giving organizations the ability to envision, design, and deploy solutions to meet their exact needs. He is currently in the process of launching and leading the first MTC in Canada.

Ross is an active participant in the SQL Server community. He comanaged the main Microsoft SQL Server Twitter account @SQLServer and frequently speaks at technology conferences around the world. He has recently spoken at TechEd, PASS Summit, SQL Connections, and SQL BITS. He is a series author and has formulated many best practices and written many whitepapers and articles for Microsoft, SQL Server Magazine, and Techtarget.com.