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Bruce Michelson is one of the foremost subject matter experts regarding lifecycle, total cost of ownership, and best practices. He is the North America Lifecycle Manager for Hewlett Packard, where he was recently awarded the prestigious distinguished technologist title. He is the author of over 130 customer and industry white papers and brings over 30 years of experience in creating a practitioner's approach to lifecycle management. A frequent keynote and public speaker, Bruce has delivered numerous addresses to a wide array of businesses.