David Edery is Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade and a research affiliate of the MIT Comparative Media Studies Program. Before joining Microsoft, he was the MIT CMS Program’s Associate Director for Special Projects. During that time, Edery cofounded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting. He also managed Cyclescore, a research project combining video games and exercise. Edery received his MBA from the MIT Sloan School of Management and his BA from Brandeis University. He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. Ethan Mollick cofounded eMeta, the leading developer of software for selling content online. He has consulted with DARPA, Eli Lilly, General Mills, MIT Media Lab, and Charles River Ventures.