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Sondra Ashmore, Ph.D., is an IT leader who specializes in large Fortune 500 corporations. Her areas of expertise include product management, project management, and new product development for IT offerings. She received her graduate education at Rensselaer Polytechnic Institute in technical communication and management, and at Iowa State in human–computer interaction. Her research focuses on the software development process, both Waterfall and Agile, and explores strategies to optimize the user experience. In 2012, she was recognized as a “Forty under 40” business leader by the Business Record and won the Women of Innovation award from the Technology Association of Iowa for business innovation and leadership for her work at IBM. Sondra co-authored "Introduction to Agile Methods".