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Dr. Gerald E. Smith led the Marketing Faculty at Boston College for nearly a decade and is currently Associate Professor of Marketing in the Carroll School of Management. He leads the MBA Product and Brand Management Specialization, and the Brand Management Partners Program. An award winning teacher, he teaches Strategic Brand Management, Strategic Pricing Management, and the core Marketing Management course. He has been featured in leading executive programs, including the Wharton School, DukeCE, Columbia University, Boston University, and Suffolk University. He has long been an adviser in brand management and pricing to firms in a variety of industries--consumer packaged goods, health care, agribusiness, energy and power generation, automotive, semiconductors and electronics, lodging and food service, wholesale distribution, financial services, and others. Editor of Visionary Pricing (Emerald Press, 2012) and original contributor to Prentice Hall’s best-selling The Strategy and Tactics of Pricing (now in its 5th edition), he was an early thought leader with the Strategic Pricing Group, Inc., now part of Monitor-Deloitte. His research on value-based marketing, pricing, and brand communication strategy has been cited in popular press outlets such as The Wall Street Journal, The Christian Science Monitor, The Boston Globe, Across the Board, and others. His research has been published in leading marketing journals, including Journal of the Academy of Marketing Science, California Management Review, Sloan Management Review, Marketing Research, Marketing Management, Pricing Strategy & Practice, Journal of Retailing, Public Administration Review, Psychology & Marketing, and others. He is the recipient of various research awards, including best paper awards from the American Marketing Association and the Academy of Marketing Science.