Home > Authors

Yoram (Jerry) Wind

Yoram (Jerry) Wind is The Lauder Professor and Professor of Marketing, and Founding Director of the Wharton Fellows in e-Business Program, designed to help top executives transform their organizations in response to transformational technologies such as the Internet. He is also the Founder and Director of the SEI Center for Advanced Studies in Management, the Wharton School's think tank. One of the world's most cited marketing authors, his books include Driving Change: How the Best Companies are Preparing for the 21st Century. Dr. Wind has served as an advisor to many Fortune 500 firms and non-U.S. multinationals throughout the financial services, pharmaceuticals, information, and consumer packaged goods industries, and as advisor and board member for a wide range of entrepreneurial ventures. His consulting focuses on global corporate and business strategy, e-transformation, marketing strategy, and especially new business development.