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DAVID M. CARTER founded The Sports Business Group in 1999 following more than 10 years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, he consults for corporations, law firms, sports organizations, sports/entertainment venues, and individual athletes. He provides sports business commentary to national media organizations and teaches The Business of Sports Entertainment at the USC Graduate School of Business. He is author of Keeping $core, which provides companies and organizations with a framework for devising sports marketing strategies, and You Can't Play the Game if You Don't Know the Rules, for those seeking careers in the sports business.