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MAX CATES (Little Rock, AR area) has 36 years of sales and marketing experience with Fortune® 500 companies, and currently teaches graduate-level courses in sales management at Webster University. While at AT&T, he won the company’s top sales award, the CEO Club. A graduate of the University of Missouri School of Journalism with a Master of Arts degree, he is also a graduate of the Wharton School of Business, Executive Development. He provides a unique perspective from both the “buyer’s” and “sales rep’s” side of the table.