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Sal Soghoian is the AppleScript product manager for Apple Computer. Renowned in the industry as an AppleScript guru and fervent evangelist of Apple's powerful scripting language, Soghoian first started using AppleScript in 1992 to automate publishing-related tasks at his service bureau. Hooked on AppleScript's power and simplicity, Soghoian went to work at Apple, where he now works to promote and develop the growth and acceptance of Apple's free scripting language and editing tools.