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Gregory Salsbury, Ph.D. is Executive Vice President of Jackson National Life Distributors LLC (JNLD) and a much sought-after industry speaker on the subjects of investor behavior, adviser best practices, and retirement. Salsbury received a master's degree in communications from the University of Illinois, and a second master's degree in communication technologies from the Annenberg School of Communications. He received his doctorate in organizational communication from the University of Southern California and is published in the areas of sales, marketing, employee motivation, behavioral finance, and retirement. From his work and experience as a long-standing executive in the financial services industry, Salsbury was uniquely positioned to craft a visionary view of retirement’s future. His landmark book, But What If I Live? The American Retirement Crisis, was a wake-up call for a generation of undersaved, overspent, and unprepared Baby Boomers.