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Ann Marie van den Hurk, owner of Mind the Gap Public Relations, is an award winning PRSA-accredited hybrid counselor bridging the gap between traditional PR and social media. She has over a decade of intensive experience assisting businesses and non-profits in leading on sensitive issues, crisis communications, reputation management, and navigating Web 2.0/PR 2.0. Her business column for the Lexington (KY) Herald-Leader focuses on business PR, marketing, and social media. Van den Hurk previously served as VP, Communications and Advocacy for the Girl Scouts of the Chesapeake Bay Council.