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Gini Dietrich is founder and CEO of Arment Dietrich, an integrated marketing communication firm, and Spin Sucks Pro, a professional development site for PR and marketing pros. Her blog, Spin Sucks, is on the AdAge top 150 list, as well as a top 10 online destination for PR and marketing tips, tools, and techniques. An award-winning communicator, her clients have included Abbott, Sprint, Ocean Spray, Bayer, BASF, The Catfish Institute, Central Garden & Pet, and Denny’s. She speaks in venues ranging from trade organizations and international social media and communication forums to Vistage International and PRSA.