Fred Wiersema

Business strategist and New York Times bestselling author Fred Wiersema presents his latest insights and advice on achieving customer intimacy in a series of new, practical, digital-only guides. This one focuses on what every leader should know about designing great customer experiences.

Fred Wiersema is coauthor, with Michael Treacy, of the highly acclaimed business book, The Discipline of Market Leaders. It introduced the concepts of customer intimacy and operational excellence.