Martin Evening was a London-based advertising and fashion photographer and noted expert in both photography and digital imaging. In addition to being a bestselling author, Martin was sought after for speaking and lecturing and was inducted into the NAPP Photoshop Hall of Fame. He also worked with the Photoshop and Lightroom engineering teams, consulting on new feature development and alpha and beta testing. He was one of the founding members of PixelGenius, a software design company producing automated production and creative plug-ins for Photoshop.