James Mathewson has followed the Web since 1994, first as a contributing editor specializing in Web publishing and search for ComputerUser magazine, and later as the editor in chief of the magazine and its Web site. As the ComputerUser.com editor, he published more than 1000 articles, mostly related to Web technologies. He has also published in several other magazines and periodicals, including IBM Systems magazine.
Frank Donatone is an Internet professional with over 20 years’ experience in the IT industry. His experience includes people management, project management, Web site design, usability, accessibility, search engine marketing with a SEMPO certification in advanced SEO, and social media optimization. Using his previous experience in addition to customer satisfaction survey analysis he provides tactical and strategic recommendations to IBM for Web site improvement. His position as a IBM Worldwide Web Effectiveness Lead has a strong focus on SEO and social media to improve IBM’s ranking on the Web for key terms, managing the brand’s reputation, identifying sales opportunities, and improving share of voice. Frank has also co-developed and taught several search engine optimization courses at IBM with his coauthors. Recently, he has participated in the design and presentation of education related to using social media for sales inclusive of Twitter, LinkedIn, and event promotion. In addition to his Web Effectiveness role Frank also serves as a social media lead for ibm.com.
Cynthia Fishel is a Senior Interactive Marketing and Brand Specialist with over 24 years of global agency and corporate Fortune 500 experience in the IT Industry. She has a proven track record of building teams that build successful Web sites. She was among the original team that launched ibm.com back in the early 90s and has continued to work on IBM’s Web site for the past 15 years. She produced the ibm.com interactive and visual design standards in support of all ibm.com worldwide Web development for consistent customer experiences across IBM Web sites. She drove IBM’s strategy for Web collaboration and developed the first Collaborative Branding Standards for co-marketed and co-branded Web sites.