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TomOgier is a partner in the Valuation and Strategy group of PricewaterhouseCoopers in London. An economist with over 20 years experience of applying economic analysis in a business context, he oversees all merger clearance and competition work undertaken for PwC's UK clients. Lucinda Spicer, also a partner in PWC's Valuation and Strategy Group, has extensive experience with commercial and tax-based valuations, international tax consulting, and transaction structuring advice. Her interests include private company share valuation, business risk, and valuation of intangible assets. John Rugman leads PWC's UK Financial Economics team.