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Larry Light

Larry Light is CEO of Arcature, LLC, a leading global brand consultant. He served as Global Chief Marketing Officer for McDonald’s during 2002-2005, the crucial years of its marketing turnaround. Light was formerly Executive Vice-President at BBDO, responsible for market research and media; Chairman and CEO of Bates Worldwide’s international division; and a member of Bates’ Board of Directors.


Joan Kiddon is President, COO of Arcature, LLC. She consulted on McDonald’s key strategic projects during its brand turnaround. Kiddon began her marketing career at BBDO in New York, moving to BBDO/West in Los Angeles where she was the Director of Market Research.