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Bernd H. Schmitt is a world authority on customer experience, brands, and innovation. He is Professor at Columbia Business School, Executive Director of the Center on Global Brand Leadership, and CEO of The EX Group, a customer experience consulting firm. He has lectured and consulted in 20 countries, appearing on CNN, CNNfn, BBC, Bloomberg, and CNBC. He wrote the global bestseller Experiential Marketing and Customer Experience Management.