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Hitesh Seth is the Chief Technology Officer for ikigo, Inc. leading technology evangelism, product architecture, and integration initiatives for the company. Before joining the company, he was part of the core team that created SeraNova, an e-business company. As the Chief Technical Architect for SeraNova, he led technology R&D, enterprise architecture and design, business development and training initiatives. Companies he has worked with a technology consultant include American Express, Bank of America, Federal Reserve Bank, IBM, and HP. In addition to his professional resume, he is the Editor-in-Chief for SysCons XML Journal and regularly writes articles on XML, .NET, J2EE, and mobile applications. He is the Conference Chair for Web Services Edge 2003 and is a speaker at Internet World and JavaOne.