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Jerri Ledford, managing editor of the Google Channel at Brighthub.com, is the quintessential "Google geek." She has written four books about Google applications: Google Analytics, Google Analytics 2.0, Google Powered: Productivity with Online Tools, and Google AdSense for Dummies. Ledford also helps optimize web sites for Google, and writes about technology topics ranging from search engine optimization to consumer security and identity theft.