Philip Kotler, PhD is an S. C. Johnson & Son distinguished professor of international marketing at the Kellogg School of Management, Northwestern University. He is the author of Marketing Management (Prentice Hall), now in its 13th edition and the world’s most widely used marketing textbook in graduate schools of business worldwide. He has also authored dozens of other successful books and written more than a hundred articles in leading journals.
Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with major US and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing, and has traveled extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.
Dr. Kotler is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. He was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award, given by the American Marketing Association, and the Philip Kotler Award for Excellence in Health Care Marketing, presented by the Academy for Health Care Services Marketing.
His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award, European Association of Marketing Consultants and Trainers Marketing Excellence Award, Charles Coolidge Parlin Marketing Research Award, and Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in Marketing.” In a recent Financial Times poll of 1,000 senior executives across the world, Dr. Kotler was ranked the fourth “most influential business writer/guru” of the 21st century.
He received his master’s degree at the University of Chicago and his PhD at MIT, both in economics.