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GERALD R. BARON is the president and founder of Baron & Company, the leading full-service marketing and public relations firm in Northwest Washington. Baron created the PIER System, the only completely integrated Internet-based communication management system for crisis communications, issue management, and ongoing press and public information management.
A frequent speaker at national and regional conferences, he has served as a strategic and marketing consultant, corporate communications director, publisher, college professor, and entrepreneur. He is the author of three books on business and marketing, including Friendship Marketing.