BRADFORD SCHMIDT AND BRANDON THOMPSON are founding members of GoPro’s media department. Bradford first met GoPro founder Nicholas Woodman in 2002, on a wooden chicken ferry while on a surf trip in Sumatra. The two bonded through their love of surfing, travel, and photography. Over the next seven years, Bradford helped Nick develop what would become GoPro, testing prototype mounts and cameras and filming footage for sales, marketing, and trade shows. In 2009, Bradford moved to Half Moon Bay, California, to create GoPro’s media department and start its YouTube channel. Soon after, Brandon joined him as the second member of the media department. Since then, the two have worked together to tell countless GoPro stories; in the process, helping GoPro become the content-driven brand it is today.