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Dr. Alex Gofman, VP and CTO of Moskowitz Jacobs Inc. and an Adj. Assoc. Prof. at Pace University, is the inventor and architect of several globally-recognized marketing methodologies and technologies. Widely published in the global scientific press on the topics of experimental psychology and related technologies, Alex is a co-author of the award winning internationally acclaimed Selling Blue Elephants book (Wharton School Publishing, 2007) translated into fifteen foreign languages. He is a regular contributor to Daily News and Analysis and Research World magazine.
Author and co-author of more than 100 publications and 18 patents, Alex is a frequent guest professor at many universities in the USA, Europe and Asia. He is currently editing a monograph “Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind” (Bentham Publishers, 2010).