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Alan J. Rowe is an Emeritus Professor of Management and Organization, USC Marshall School ofBusiness. He has authored or co-authored 11 books, including Intelligent Information Systems,Managing with Style: A Guide to Understanding, Assessing, and Improving Decision Making, andStrategic Management: A Methodological Approach, Fourth Edition (Addison Wesley). He was also amember of the corporate staff at General Electric and Hughes Aircraft company.