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Raju Shreewastava

Paul Bertucci is the founder of Data by Design (www.dataXdesign.com) a database consulting firm with offices in the United States and Paris, France. He has more than 30 years of experience with database design, data modeling, data architecture, data replication, performance and tuning, distributed data systems, big data/Hadoop, data integration, high availability, disaster recovery/business continuity, master data management/data quality, and system architectures for numerous Fortune 500 companies, including Intel, Coca-Cola, Symantec, Autodesk, Apple, Toshiba, Lockheed, Wells Fargo, Merrill-Lynch, Safeway, Texaco, Charles Schwab, Wealth Front, Pacific Gas and Electric, Dayton Hudson, Abbott Labs, Cisco Systems, Sybase, and Honda, to name a few. He has written numerous articles, company and international data standards, and high-profile courses such as “Performance and Tuning” and “Physical Database Design” for Sybase and “Entity Relationship Modeling” courses for Chen & Associates (Dr. Peter P. Chen). Other Sams books that he has authored include the highly popular Microsoft SQL Server Unleashed series (SQL Server 2000, 2005, 2008 R2, 2012, and 2014), ADO.NET in 24 Hours, and Microsoft SQL Server High Availability.

He has deployed numerous traditional database systems with MS SQL Server, Sybase, DB2, and Oracle database engines, big data databases with Hadoop, and non-SQL databases (value pair) such as Oracle’s NoSQL and Cassandra NoSQL. He has designed/architected several commercially available tools in the database, data modeling, performance and tuning, data integrity, data integration, and multidimensional planning spaces.

Paul is also an experienced leader of global enterprise architecture teams for multi-billion dollar companies and lead global teams in data warehousing/BI, big data, master data management, identity management, enterprise application integration, and collaboration systems. He has held positions such as chief data architect for Symantec, chief architect and director of Shared Services for Autodesk, CTO for Diginome, and CTO for both LISI and PointCare. Paul speaks regularly at many conferences and gatherings worldwide, such as SQL Saturday’s, Ignite, TechEd, MDM Summit, Oracle World, Informatica World, SRII, MIT Chief Data Officer symposium, and many others.

Paul received his formal education in computer science and electrical engineering from UC Berkeley (Go, Bears!). He lives in the beautiful Pacific Northwest (Oregon) with the three children who still live at home (Donny, Juliana, and Nina) and lives near the other two, “working” adult children, Marissa and Paul Jr., who live in Portland. Paul can be reached at pbertucci@dataXdesign.com.