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Kelley J. Main is professor of marketing at the Asper School of Business and Associate Dean of the Faculty of Graduate Studies, University of Manitoba. Kelley completed her Ph.D. at the University of British Columbia, her M.A. at the University of Manitoba, and her B.A.H. at the University of Winnipeg.

Kelley teaches courses in consumer behaviour, marketing research, and research methods at the undergraduate, and graduate levels.  Kelley has won awards for her research (e.g. The Park Prize for Outstanding Contribution to the Journal of Consumer Psychology, The 2007 Journal of Consumer Psychology Young Contributor Award); teaching (e.g., University of Manitoba Graduate Students' Association Teaching Award) and service (e.g. Associates Achievement Award for Service, University of Manitoba Faculty Association (UMFA) Merit Award for Service) efforts. Before coming to the UofM, she held a faculty appointment at York University’s Schulich School of Business for three years and has been a visiting professor at HEC Montreal.

Kelley’s research is focused on the application of social psychology to consumer behaviour. In particular, her research interests focus on persuasion, trust, suspicion and identity. Her published work has appeared in top-tier journals including Journal of Consumer Psychology, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Retailing, Journal of Business Research, Journal of Advertising, European Journal of Marketing, Journal of Personality and Social Psychology, and Personality and Social Psychology Bulletin. Her work has been presented at numerous national and international conferences.


Katherine (Kate) White is professor of marketing and behavioural science at the Sauder School of Business, University of British Columbia. She holds a Professorship in Consumer Insights, Prosocial Consumption, and Sustainability. Kate is trained as a social psychologist and she completed her Ph.D. at the University of British Columbia, her M.A. at the University of Waterloo, and her B.A. at Simon Fraser University. Kate teaches courses in consumer behaviour, consumer insights, marketing strategy, and sustainability marketing at the undergraduate, graduate, and executive levels. She has also consulted on various marketing and behaviour change projects with clients such as the City of Calgary, My Sustainable Canada, DDB Canada, and Big Rock Brewery.

Kate’s research is focused on the application of social psychology to understanding consumer behaviour. In particular, her research interests focus on social influence, social marketing, and sustainability marketing. Her published work has appeared in top-tier journals including Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Journal of Experimental Social Psychology, and Journal of Cross-Cultural Psychology. In addition, her work has been presented at over 50 national and international conferences.

Kate recently received the Dean’s Award for Outstanding Scholar and has been identified as a “Young Scholar” by the Marketing Science Institute. This latter honour is given to young academics identified as potential leaders of the next generation of marketing researchers. Kate is associate editor at the Journal of Marketing Research and is on the editorial boards of Journal of Consumer Research and Journal of C-onsumer Psychology. She has been ranked number 15 worldwide for publications in the A-level marketing journals by the American Marketing Association.

Kate is mother of twin daughters, and in their spare time they like to travel. When the girls were two they went on Semester at Sea, a program run through the University of Virginia. They spent a semester at sea and travelled to Spain, Morocco, Ghana, South Africa, Mauritius, India, Singapore, Vietnam, China, and Japan. Follow Kate on Twitter @White_K8


Darren Dahl is the senior associate dean of Faculty, director of the Robert H. Lee Graduate School, and BC Innovation Council Professor at the University of British Columbia. Darren completed his Ph.D. at the University of British Columbia and his B.Comm. at the University of Alberta.

Darren’s research interests are in the areas of new product design and development, creativity, consumer product adoption, the role of social influence in consumer behaviour, and understanding the role of self-conscious emotions in consumption. His research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science, and Journal of Consumer Psychology. He is currently editor in chief of the Journal of Consumer Research and serves on the editorial board of the Journal of Marketing Research, Journal of Marketing, and International Journal of Research in Marketing. He has been ranked number one worldwide for publications in the A-level marketing journals by the American Marketing Association.

Darren teaches courses in consumer behaviour, marketing research, and strategic marketing analysis at the undergraduate, MBA, and executive education levels. He has won awards for both his research (e.g., Marketing Science Institute Young Scholar) and his teaching (e.g., 3M Award for Excellence in Teaching) efforts. Before coming to UBC he held a faculty appointment at the University of Manitoba for four years and has been a visiting professor at Stanford, Columbia University, Hong Kong University of Science and Technology, and Thammasat University in Thailand. Darren has consulted and organized education programs for a number of nonprofit and for-profit organizations, such as Cathay Pacific, Procter & Gamble, Xerox, General Electric, Vancouver Public Health, Teekay Shipping, Lululemon Athletica, Earls Restaurants, Agent Provocateur, Daehong Advertising–Korea, and LIC India.