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NICHOLAS JOHNSON (New York, NY) is founder and CEO of Incite Marketing and Communications, a leading business intelligence firm that provides highly relevant, research-based insights for the marketing and communications professional. In 2009, he founded Useful Social Media, one of the most respected forums for discussion on how large companies can leverage social media in their businesses. 94% of Forbes’ list of the "World’s Most Powerful Brands" are now part of this community.